POST-COVID-19 UNIVERSITY SERVICE MARKETING MODEL FOR INSTITUTIONAL IMAGE AND USER SATISFACTION

A study was carried out in a post-pandemic higher education institution, whose objective was to determine the service marketing model supported by structural equations as a predictor of user satisfaction and institutional image. A quantitative approach methodology was used, of a correlational descri...

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Autor principal:	Eber Paz Vilchez, Sandrita Huamán Moreto, Jose Tarrillo Paredes and Robin Diaz Saavedra
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2026
Materias:	service marketing institutional image user satisfaction higher education institutions university students post-COVID-19 higher education student satisfaction Customer Service Quality and Loyalty Corporate Identity and Reputation Consumer Behavior and Marketing Influence
Acceso en línea:	Enlace permanente (DOI o Handle)
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