POST-COVID-19 UNIVERSITY SERVICE MARKETING MODEL FOR INSTITUTIONAL IMAGE AND USER SATISFACTION
A study was carried out in a post-pandemic higher education institution, whose objective was to determine the service marketing model supported by structural equations as a predictor of user satisfaction and institutional image. A quantitative approach methodology was used, of a correlational descri...
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| Autor principal: | |
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| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
2026
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| Materias: | |
| Acceso en línea: | Enlace permanente (DOI o Handle) |
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