A Review of Sensory Marketing and Its Influence on Consumer Perceptions of Food Purchasing, 2025

Sensory marketing has become an essential factor in the food industry, using visual, olfactory, tactile, and auditory stimuli to strengthen perceptions of product quality. This study aims to analyze the impact of sensory marketing in the food sector by examining how it influences consumer perception...

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Autores principales:	José Eber Paz Vílchez, Jimena Judith Huamán Caro, Angela Lucia Muñoz Montoya
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2026
Materias:	sensory marketing food industry consumer perception food quality perception visual stimuli olfactory stimuli perceived value willingness to pay brand loyalty repeat purchase behavior customer experience emotional brand connection Consumer Retail Behavior Studies Consumer Packaging Perceptions and Trends Consumer Market Behavior and Pricing
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