Visual Perception and Emotional Response to Packaging Design: A Mixed‐Methods Study of Vacuum‐Packed Guinea Pig Meat
ABSTRACT His study investigated the impact of packaging attributes on sensory and emotional perception of vacuum‐packed guinea pig ( Cavia porcellus ) meat using a comprehensive mixed‐methods approach. The research employed both qualitative (word association, descriptive and emotional CATA) and quan...
Guardado en:
| Autores principales: | , , , , , |
|---|---|
| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
2026
|
| Materias: | |
| Acceso en línea: | Enlace permanente (DOI o Handle) |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| _version_ | 1881700503467851776 |
|---|---|
| author | Reynaldo J. Silva-Paz Amparo Eccoña-Sota Thalia Alexandra Rivera-Ashqui Elfer O. Obispo-Gavino Guadalupe Chaquilla-Quilca Gladys Garay‐Livia |
| author_browse | Amparo Eccoña-Sota Elfer O. Obispo-Gavino Gladys Garay‐Livia Guadalupe Chaquilla-Quilca Reynaldo J. Silva-Paz Thalia Alexandra Rivera-Ashqui |
| author_facet | Reynaldo J. Silva-Paz Amparo Eccoña-Sota Thalia Alexandra Rivera-Ashqui Elfer O. Obispo-Gavino Guadalupe Chaquilla-Quilca Gladys Garay‐Livia |
| author_sort | Reynaldo J. Silva-Paz |
| collection | Producción científica |
| description | ABSTRACT His study investigated the impact of packaging attributes on sensory and emotional perception of vacuum‐packed guinea pig ( Cavia porcellus ) meat using a comprehensive mixed‐methods approach. The research employed both qualitative (word association, descriptive and emotional CATA) and quantitative (conjoint analysis and hedonic scaling) techniques with 250 regular consumers in Peru. Results demonstrated that health message (34.8% relative importance), dorsal presentation position (35.8%), and light blue label color were the dominant factors driving consumer preferences. The optimal combination significantly enhanced acceptability scores (7.2/9 points) and purchase intention, while eliciting positive emotional associations (“happy”) and descriptive terms such as “low‐fat” and “juicy.” Conjoint analysis revealed that packaging attributes explained 68.8% of variance in consumer preferences. Emotion mapping showed clear differentiation between samples with and without health messages, particularly for positive emotions ( p < 0.05). Health messages and dorsal presentation are the dominant packaging drivers of visual perception, emotional response, and purchase intention for vacuum‐packed guinea pig meat, with the optimal combination (health claim + dorsal position + light blue label) increasing acceptability by 51%. The findings provide empirical evidence for developing packaging strategies that integrate nutritional messaging, visual presentation, and color psychology to enhance consumer acceptance of traditional meat products. Future research should validate these findings in real‐world shopping environments and with more diverse demographic samples. |
| format | Article |
| id | openalex:W7159640459 |
| institution | UPeU |
| language | English |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| record_format | dspace |
| spelling | openalex:W7159640459Visual Perception and Emotional Response to Packaging Design: A Mixed‐Methods Study of Vacuum‐Packed Guinea Pig MeatReynaldo J. Silva-PazAmparo Eccoña-SotaThalia Alexandra Rivera-AshquiElfer O. Obispo-GavinoGuadalupe Chaquilla-QuilcaGladys Garay‐Liviaguinea pig meatvacuum packagingfood packaging designconsumer preferencesemotional responseshealth claimslabel colorpurchase intentionmeat acceptabilitycolor psychologytraditional meat productsConsumer Packaging Perceptions and TrendsSensory Analysis and Statistical MethodsConsumer Attitudes and Food LabelingABSTRACT His study investigated the impact of packaging attributes on sensory and emotional perception of vacuum‐packed guinea pig ( Cavia porcellus ) meat using a comprehensive mixed‐methods approach. The research employed both qualitative (word association, descriptive and emotional CATA) and quantitative (conjoint analysis and hedonic scaling) techniques with 250 regular consumers in Peru. Results demonstrated that health message (34.8% relative importance), dorsal presentation position (35.8%), and light blue label color were the dominant factors driving consumer preferences. The optimal combination significantly enhanced acceptability scores (7.2/9 points) and purchase intention, while eliciting positive emotional associations (“happy”) and descriptive terms such as “low‐fat” and “juicy.” Conjoint analysis revealed that packaging attributes explained 68.8% of variance in consumer preferences. Emotion mapping showed clear differentiation between samples with and without health messages, particularly for positive emotions ( p < 0.05). Health messages and dorsal presentation are the dominant packaging drivers of visual perception, emotional response, and purchase intention for vacuum‐packed guinea pig meat, with the optimal combination (health claim + dorsal position + light blue label) increasing acceptability by 51%. The findings provide empirical evidence for developing packaging strategies that integrate nutritional messaging, visual presentation, and color psychology to enhance consumer acceptance of traditional meat products. Future research should validate these findings in real‐world shopping environments and with more diverse demographic samples.Articlehttps://doi.org/10.1111/joss.70139W7159640459enJournal of Sensory Studies0887-82501745-459X2026-04-28 |
| spellingShingle | guinea pig meat vacuum packaging food packaging design consumer preferences emotional responses health claims label color purchase intention meat acceptability color psychology traditional meat products Consumer Packaging Perceptions and Trends Sensory Analysis and Statistical Methods Consumer Attitudes and Food Labeling Reynaldo J. Silva-Paz Amparo Eccoña-Sota Thalia Alexandra Rivera-Ashqui Elfer O. Obispo-Gavino Guadalupe Chaquilla-Quilca Gladys Garay‐Livia Visual Perception and Emotional Response to Packaging Design: A Mixed‐Methods Study of Vacuum‐Packed Guinea Pig Meat |
| title | Visual Perception and Emotional Response to Packaging Design: A Mixed‐Methods Study of Vacuum‐Packed Guinea Pig Meat |
| title_full | Visual Perception and Emotional Response to Packaging Design: A Mixed‐Methods Study of Vacuum‐Packed Guinea Pig Meat |
| title_fullStr | Visual Perception and Emotional Response to Packaging Design: A Mixed‐Methods Study of Vacuum‐Packed Guinea Pig Meat |
| title_full_unstemmed | Visual Perception and Emotional Response to Packaging Design: A Mixed‐Methods Study of Vacuum‐Packed Guinea Pig Meat |
| title_short | Visual Perception and Emotional Response to Packaging Design: A Mixed‐Methods Study of Vacuum‐Packed Guinea Pig Meat |
| title_sort | visual perception and emotional response to packaging design a mixed methods study of vacuum packed guinea pig meat |
| topic | guinea pig meat vacuum packaging food packaging design consumer preferences emotional responses health claims label color purchase intention meat acceptability color psychology traditional meat products Consumer Packaging Perceptions and Trends Sensory Analysis and Statistical Methods Consumer Attitudes and Food Labeling |
| topic_facet | guinea pig meat vacuum packaging food packaging design consumer preferences emotional responses health claims label color purchase intention meat acceptability color psychology traditional meat products Consumer Packaging Perceptions and Trends Sensory Analysis and Statistical Methods Consumer Attitudes and Food Labeling |
| url | https://doi.org/10.1111/joss.70139 |
| work_keys_str_mv | AT reynaldojsilvapaz visualperceptionandemotionalresponsetopackagingdesignamixedmethodsstudyofvacuumpackedguineapigmeat AT amparoecconasota visualperceptionandemotionalresponsetopackagingdesignamixedmethodsstudyofvacuumpackedguineapigmeat AT thaliaalexandrariveraashqui visualperceptionandemotionalresponsetopackagingdesignamixedmethodsstudyofvacuumpackedguineapigmeat AT elferoobispogavino visualperceptionandemotionalresponsetopackagingdesignamixedmethodsstudyofvacuumpackedguineapigmeat AT guadalupechaquillaquilca visualperceptionandemotionalresponsetopackagingdesignamixedmethodsstudyofvacuumpackedguineapigmeat AT gladysgaraylivia visualperceptionandemotionalresponsetopackagingdesignamixedmethodsstudyofvacuumpackedguineapigmeat |