El liderazgo estratégico, la negociación y su influencia sobre la percepción de los negocios comerciales en Juliaca, Perú

Objective: This study analyzes the influence of strategic leadership and integrative negotiation on the organizational prestige and status organizational in the commercial businesses in the city of Juliaca, Peru. Strategic leadership is key to the sustained triumph of these entities, while integrati...

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Autores principales: Kevin Arnaldo Soncco Ramos, Olga Isabel Acarapi Quispe Olga Isabel Acarapi Quispe, Yomayra Vilca Huayta
Formato: Artículo
Lenguaje:inglés
Publicado: 2025
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Sumario:Objective: This study analyzes the influence of strategic leadership and integrative negotiation on the organizational prestige and status organizational in the commercial businesses in the city of Juliaca, Peru. Strategic leadership is key to the sustained triumph of these entities, while integrative negotiation facilitates conflict resolution and the building of long-term relationships among the parties involved. Materials and methods: The study adopted a quantitative approach with a non-experimental, cross-sectional design. A sample of 227 workers, mostly from the commercial sector in Juliaca, was used; of which 56.4% were women and 43.6% were men. Data were collected using questionnaires that included validated instruments to measure strategic leadership, integrative negotiation, and organizational prestige. Results: The results of the structural equation through modeling analysis show that strategic leadership had a significant positive effect on integrative negotiation (β = 0.60, p < 0.001), and that both strategic leadership (β = 0.48, p < 0.001) and integrative negotiation (β = 0.48, p < 0.001) positively influenced organizational prestige and status. The theoretical model explains 73% of the variability in organizational prestige and status. Conclusions: In conclusion, the results confirm that strategic leadership is a key factor in improving integrative negotiation and strengthening organizational prestige. Organizations that implement strategic leadership and integrative negotiation practices are better positioned to consolidate their status and competitiveness in the market.