Customer satisfaction and parent loyalty in an educational institution

The objective of the study was to determine the relationship between customer satisfaction and the level of loyalty of the parents of El Buen Pastor Adventist School of Ñaña 2020. A quantitative, descriptive, correlational, cross-sectional approach was used. The study sample consisted of 160 clients...

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Autores principales: Rafael Romero-Carazas, Isaí Chanducas Zarate, Iván Apaza Romero, Amarelys Román-Mireles
Formato: Artículo
Lenguaje:inglés
Publicado: 2024
Materias:
customer satisfaction
customer loyalty
educational institutions
perceived value
trust
functional quality
technical quality
expectations
Adventist schools
Customer Service Quality and Loyalty
Educational Outcomes and Influences
Consumer Behavior and Marketing Influence
Acceso en línea:Enlace permanente (DOI o Handle)
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