Relationship marketing and customer loyalty at Cineplanet and Cinemark, Lima

The purpose of this research was to determine the relationship that exists between relationship marketing and customer loyalty of cineplanet and cinemark, Lima 2021. The research methodology under a quantitative approach corresponds to a non-experimental and cross-sectional design, correlational stu...

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Autores principales: Cristhian Alva Guarniz, Emili Flores Ramos, Jhosselyn Raymundo
Formato: Artículo
Lenguaje:inglés
Publicado: 2024
Materias:
relationship marketing
customer loyalty
customer retention
customer commitment
cinema chains
service marketing
Lima
Customer Service Quality and Loyalty
Consumer Behavior and Marketing Influence
Marketing and Advertising Strategies
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