Efectividad del plan de comunicación del Programa: “Universidad Saludable” en la Universidad Peruana Unión

The objective of the research was to determine the effectiveness of the communication plan in terms of knowledge, attitudes and participatory practice about the "UPeU Healthy University" program at the Peruvian Union University (UPeU). It is an evaluative investigation with a pre-test post-test desi...

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Autor principal: Verónica Chura Catacora
Formato: Artículo
Lenguaje:español
Publicado: 2021
Materias:
health promotion
knowledge, attitudes and practices
university students
university employees
Universidad Peruana Unión
Health and Lifestyle Studies
School Health and Nursing Education
Health and Medical Education
Acceso en línea:Enlace permanente (DOI o Handle)
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Sumario:The objective of the research was to determine the effectiveness of the communication plan in terms of knowledge, attitudes and participatory practice about the "UPeU Healthy University" program at the Peruvian Union University (UPeU). It is an evaluative investigation with a pre-test post-test design with a quantitative approach. The study determined that the level of knowledge about the health program increased in UPeU students and staff, from a medium level in the pre-test to a high level in the post-test. The communication plan was effective in increasing the degree of knowledge, attitudes and participation in the "UPeU Healthy University" program of both UPeU students and staff.

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