Electronic commerce and the quality of customer service in the Millennial generation of Cercado de Lima

The objective was to describe the relationship between electronic commerce and the quality of customer service in the Millennial generationof the Lima fence, presenting a mixed, quantitative and qualitative approach, also mentioning that the type of study was theoretical, the sample consisted of 283...

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Autores principales: Jessica Núñez Suaquita, Olga Luz Villanueva Minaya
Formato: Artículo
Lenguaje:inglés
Publicado: 2023
Materias:
e-commerce
customer service quality
millennials
young consumers
Cercado de Lima
e-commerce adoption
Customer Service Quality and Loyalty
Consumer Behavior and Marketing Influence
Digital Marketing and Social Media
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Internet

https://doi.org/10.17268/sciendo.2023.011
https://revistas.unitru.edu.pe/index.php/SCIENDO/article/download/5158/5340
http://dx.doi.org/10.17268/sciendo.2023.011

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