Intelligent Digital Platform for Community-Based Rural Tourism—A Novel Concept Development in Peru
The COVID-19 pandemic has driven the rapid evolution and digitization of different tourism sectors through Industry 4.0. However, Community-based Rural Tourism (CRT) has not experienced the same technological advancement. Thus, considering tourism as a powerful socioeconomic driver, this research is...
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| Autores principales: | , , , , |
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| Formato: | Artículo |
| Lenguaje: | inglés |
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MDPI
2022
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| Acceso en línea: | Enlace permanente (DOI o Handle) Enlace permanente (DOI o Handle) |
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| _version_ | 1881509979444215808 |
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| author | Maquera, Gladys da Costa, Bruno B. F. Mendoza, Óscar Salinas, Raúl A. Haddad, Assed N. |
| author_browse | Haddad, Assed N. Maquera, Gladys Mendoza, Óscar Salinas, Raúl A. da Costa, Bruno B. F. |
| author_facet | Maquera, Gladys da Costa, Bruno B. F. Mendoza, Óscar Salinas, Raúl A. Haddad, Assed N. |
| author_sort | Maquera, Gladys |
| collection | Repositorio institucional |
| description | The COVID-19 pandemic has driven the rapid evolution and digitization of different tourism sectors through Industry 4.0. However, Community-based Rural Tourism (CRT) has not experienced the same technological advancement. Thus, considering tourism as a powerful socioeconomic driver, this research is based on the relevance of the CRT for the development of rural areas through job creation, preservation of historical-cultural and architectural heritage, and appreciation of the local market. Therefore, the objective of this paper is to present a concept development model of an intelligent digital platform (IDP), where tourism products and services are visualized, articulated, and integrated with the different actors of the CRT, offering a personalized tourist experience. The concept was developed based on Business Process Management and Business Model Canvas (BMC). Thus, through meetings and interviews, it was possible to extract essential information to obtain the necessary know-how for the development of the concept. It was concluded that the COVID-19 pandemic has established a new business scenario, intensifying and accelerating the use of digital tools and ICTs in several sectors, including tourism. However, the use of ICTs in CRT is still incipient. As Peru is a country where rural tourism has a strong tradition, but there are no specific platforms for CRT, which makes the broad dissemination of rural experiences difficult, a BMC template has been developed to integrate the expected objectives, and the application of the proposed framework serves as a guide for other platforms with different niches markets in the tourism sector. |
| format | info:eu-repo/semantics/article |
| id | oai:repositorio.upeu.edu.pe:20.500.12840/9886 |
| institution | UPeU |
| language | English |
| ocde_area_str_mv | Ciencias sociales |
| ocde_disciplina_str_mv | Economía y negocios |
| ocde_str_mv | 5.02.04 |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | MDPI |
| publisherStr | MDPI |
| record_format | dspace |
| spelling | Intelligent Digital Platform for Community-Based Rural Tourism—A Novel Concept Development in Peru Maquera, Gladys da Costa, Bruno B. F. Mendoza, Óscar Salinas, Raúl A. Haddad, Assed N. Community-based rural tourism Business model canvas Intelligent digital platform Business process management Industry 4.0 The COVID-19 pandemic has driven the rapid evolution and digitization of different tourism sectors through Industry 4.0. However, Community-based Rural Tourism (CRT) has not experienced the same technological advancement. Thus, considering tourism as a powerful socioeconomic driver, this research is based on the relevance of the CRT for the development of rural areas through job creation, preservation of historical-cultural and architectural heritage, and appreciation of the local market. Therefore, the objective of this paper is to present a concept development model of an intelligent digital platform (IDP), where tourism products and services are visualized, articulated, and integrated with the different actors of the CRT, offering a personalized tourist experience. The concept was developed based on Business Process Management and Business Model Canvas (BMC). Thus, through meetings and interviews, it was possible to extract essential information to obtain the necessary know-how for the development of the concept. It was concluded that the COVID-19 pandemic has established a new business scenario, intensifying and accelerating the use of digital tools and ICTs in several sectors, including tourism. However, the use of ICTs in CRT is still incipient. As Peru is a country where rural tourism has a strong tradition, but there are no specific platforms for CRT, which makes the broad dissemination of rural experiences difficult, a BMC template has been developed to integrate the expected objectives, and the application of the proposed framework serves as a guide for other platforms with different niches markets in the tourism sector. Consejo Nacional de Ciencia, Tecnología e Innovación Tecnológica—CONCYTEC. Funding number: CONV-000184-2015-FONDECYT-DE 2022-06-29 2026-03-10T21:45:42Z 2026-03-10T21:45:42Z info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://hdl.handle.net/20.500.12840/9886 https://doi.org/10.3390/su14137907 eng urn:issn:2071-1050 info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by-nc-sa/4.0/ application/pdf MDPI PE oai:repositorio.upeu.edu.pe:20.500.12840/9886 2026-06-11T09:12:59Z |
| spellingShingle | Community-based rural tourism Business model canvas Intelligent digital platform Business process management Industry 4.0 Maquera, Gladys da Costa, Bruno B. F. Mendoza, Óscar Salinas, Raúl A. Haddad, Assed N. Intelligent Digital Platform for Community-Based Rural Tourism—A Novel Concept Development in Peru |
| title | Intelligent Digital Platform for Community-Based Rural Tourism—A Novel Concept Development in Peru |
| title_full | Intelligent Digital Platform for Community-Based Rural Tourism—A Novel Concept Development in Peru |
| title_fullStr | Intelligent Digital Platform for Community-Based Rural Tourism—A Novel Concept Development in Peru |
| title_full_unstemmed | Intelligent Digital Platform for Community-Based Rural Tourism—A Novel Concept Development in Peru |
| title_short | Intelligent Digital Platform for Community-Based Rural Tourism—A Novel Concept Development in Peru |
| title_sort | intelligent digital platform for community based rural tourism a novel concept development in peru |
| topic | Community-based rural tourism Business model canvas Intelligent digital platform Business process management Industry 4.0 |
| topic_facet | Community-based rural tourism Business model canvas Intelligent digital platform Business process management Industry 4.0 |
| url | https://hdl.handle.net/20.500.12840/9886 https://doi.org/10.3390/su14137907 |
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