The role of mass media in the lives of Russian youth people
The purpose of this article is to analyze the role of the media in shaping the moral values of Russian youth in the city of Nizhny Novgorod, and to measure the effect of various media sources on the consciousness of these young people. . At the center of this research was a sociocultural approach,...
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| Publicado en: | Apuntes Universitarios |
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| Autores principales: | , , , , |
| Formato: | Artículo de revista |
| Lenguaje: | español |
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Universidad Peruana Unión
2021
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| _version_ | 1881695034448805888 |
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| author | A. Nemova, Olga V. Retivina, Veronika A. Karnaukhova, Veronika Y. Yakovleva, Olga R. Kirdyanova, Elena |
| author_browse | A. Karnaukhova, Veronika A. Nemova, Olga R. Kirdyanova, Elena V. Retivina, Veronika Y. Yakovleva, Olga |
| author_facet | A. Nemova, Olga V. Retivina, Veronika A. Karnaukhova, Veronika Y. Yakovleva, Olga R. Kirdyanova, Elena |
| author_sort | A. Nemova, Olga |
| collection | Revistas |
| container_title | Apuntes Universitarios |
| description | The purpose of this article is to analyze the role of the media in shaping the moral values of Russian youth in the city of Nizhny Novgorod, and to measure the effect of various media sources on the consciousness of these young people. . At the center of this research was a sociocultural approach, which allowed to identify the main trends in the development of the sociocultural dimension of Russian society. We present the results of our sociological study of young people (N-195) based on the questionnaire survey method followed by data processing in the SPSS-21 program. The results of the research indicate the change in the priority sources of information, since the current interest of young people has shifted towards the consumption of Internet resources. Respondents named messengers, computer games, music services, and online stores as the most attractive Internet content. Due to the great popularity of the Internet among this age population, it becomes a powerful tool for manipulating young minds. Therefore, the findings of this document can be useful to organize cultural, enlightening, awareness-raising and educational activities with young people. |
| format | Online |
| id | oai:ojs2.apuntesuniversitarios.upeu.edu.pe:article/859 |
| institution | UPeU |
| issn | 2304-0335 2225-7136 |
| language | Spanish |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Universidad Peruana Unión |
| publisherStr | Universidad Peruana Unión |
| record_format | ojs |
| revista_str_mv | Apuntes Universitarios |
| spelling | oai:ojs2.apuntesuniversitarios.upeu.edu.pe:article/8592021-10-14T13:46:00Z The role of mass media in the lives of Russian youth people El papel de los medios de comunicación en la juventud rusa A. Nemova, Olga V. Retivina, Veronika A. Karnaukhova, Veronika Y. Yakovleva, Olga R. Kirdyanova, Elena mass media, youth, transmission of values, mass consumption society, postmodernism. medios de comunicación, juventud, transmisión de valores, sociedad de consumo masivo, posmodernismo. The purpose of this article is to analyze the role of the media in shaping the moral values of Russian youth in the city of Nizhny Novgorod, and to measure the effect of various media sources on the consciousness of these young people. . At the center of this research was a sociocultural approach, which allowed to identify the main trends in the development of the sociocultural dimension of Russian society. We present the results of our sociological study of young people (N-195) based on the questionnaire survey method followed by data processing in the SPSS-21 program. The results of the research indicate the change in the priority sources of information, since the current interest of young people has shifted towards the consumption of Internet resources. Respondents named messengers, computer games, music services, and online stores as the most attractive Internet content. Due to the great popularity of the Internet among this age population, it becomes a powerful tool for manipulating young minds. Therefore, the findings of this document can be useful to organize cultural, enlightening, awareness-raising and educational activities with young people. El propósito de este artículo es analizar el papel de los medios de comunicación en la formación de los valores morales de la juventud rusa en la ciudad de Nizhny Novgorod, y medir el efecto de diversas fuentes de los medios de comunicación en la conciencia de esos jóvenes. En el centro de esta investigación se encontraba un enfoque sociocultural, que permitió a identificar las principales tendencias en el desarrollo de la dimensión sociocultural de la sociedad rusa. Presentamos los resultados de nuestro estudio sociológico de jóvenes (N-195) basado en el método de encuesta por cuestionario seguido de procesamiento de datos en el programa SPSS-21. Los resultados de la investigación indican el cambio en las fuentes de información prioritarias, pues el interés actual de los jóvenes se ha desplazado hacia el consumo de recursos de Internet. Los encuestados mencionaron a los mensajeros, los juegos de computadora, los servicios de música y las tiendas en línea como el contenido de Internet más atractivo. Debido a la gran popularidad de Internet entre esta población etaria, se convierte en una poderosa herramienta de manipulación de las mentes jóvenes. Por ello, los hallazgos de este documento pueden ser útiles para organizar actividades culturales, esclarecedoras, de concienciación y educativas con los jóvenes. Universidad Peruana Unión 2021-08-23 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/859 10.17162/au.v11i4.859 Apuntes Universitarios; Vol. 11 Núm. 4 (2021): Revista de Investigación Apuntes Universitarios; 596 - 612 2304-0335 2225-7136 10.17162/au.v11i4 spa https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/859/844 Derechos de autor 2021 Olga A. Nemova, Veronika V. Retivina, Veronika A. Karnaukhova, Olga Y. Yakovleva, Elena R. Kirdyanova https://creativecommons.org/licenses/by/4.0 |
| spellingShingle | mass media, youth, transmission of values, mass consumption society, postmodernism. medios de comunicación, juventud, transmisión de valores, sociedad de consumo masivo, posmodernismo. A. Nemova, Olga V. Retivina, Veronika A. Karnaukhova, Veronika Y. Yakovleva, Olga R. Kirdyanova, Elena The role of mass media in the lives of Russian youth people |
| title | The role of mass media in the lives of Russian youth people |
| title_alt | El papel de los medios de comunicación en la juventud rusa |
| title_full | The role of mass media in the lives of Russian youth people |
| title_fullStr | The role of mass media in the lives of Russian youth people |
| title_full_unstemmed | The role of mass media in the lives of Russian youth people |
| title_short | The role of mass media in the lives of Russian youth people |
| title_sort | role of mass media in the lives of russian youth people |
| topic | mass media, youth, transmission of values, mass consumption society, postmodernism. medios de comunicación, juventud, transmisión de valores, sociedad de consumo masivo, posmodernismo. |
| topic_facet | mass media, youth, transmission of values, mass consumption society, postmodernism. medios de comunicación, juventud, transmisión de valores, sociedad de consumo masivo, posmodernismo. |
| url | https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/859 |
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