The management of school coexistence in basic education in Mexico: From the perspective of educational marketing
The objective of the work was to evaluate the Perceived School Climate (school and classroom) in the Amozoc de Mota secondary school (Puebla, Mexico) from an educational marketing perspective. It was developed a conclusive-descriptive and transversal research, surveying 215 teachers with an instrume...
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| Publicado en: | Apuntes Universitarios |
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| Formato: | Artículo de revista |
| Lenguaje: | español |
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Universidad Peruana Unión
2021
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| _version_ | 1881695026283544576 |
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| author | Larios Gómez, Emigdio |
| author_browse | Larios Gómez, Emigdio |
| author_facet | Larios Gómez, Emigdio |
| author_sort | Larios Gómez, Emigdio |
| collection | Revistas |
| container_title | Apuntes Universitarios |
| description | The objective of the work was to evaluate the Perceived School Climate (school and classroom) in the Amozoc de Mota secondary school (Puebla, Mexico) from an educational marketing perspective. It was developed a conclusive-descriptive and transversal research, surveying 215 teachers with an instrument adapting the constructs on the Study of behaviors, climate and school coexistence. Likewise, the analysis of the school environment was carried out by surveying 150 students. In the results analyzed, it was observed that the secondary school teacher does not perceive support or feel valued by his peers and directors, which generates a complex work environment and influences a difficult management for school coexistence. It was concluded that the teacher is an agent of scaffolding in the school climate, allowing the establishment of an instructional space in the classroom and the construction of learning with positive ties, a cordial and safe climate with rules and limits. Likewise, it promotes in the students the personal, social, academic and cognitive development-learning for life. In addition, the role of the teacher within the classroom is of paramount importance in the classroom climate perceived by the students. Students feel good about each other, accepted and respected based on the teacher's conciliatory, intervening and authoritative stance. This is where Educational Marketing comes in and can help improve coexistence and promote relationships based on respect and acceptance. This will develop in students, teachers, managers and parents assertive and critical attitudes, with values and analytical awareness. |
| format | Online |
| id | oai:ojs2.apuntesuniversitarios.upeu.edu.pe:article/630 |
| institution | UPeU |
| issn | 2304-0335 2225-7136 |
| language | Spanish |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Universidad Peruana Unión |
| publisherStr | Universidad Peruana Unión |
| record_format | ojs |
| revista_str_mv | Apuntes Universitarios |
| spelling | oai:ojs2.apuntesuniversitarios.upeu.edu.pe:article/6302021-03-12T21:19:13Z The management of school coexistence in basic education in Mexico: From the perspective of educational marketing La gestión de la convivencia escolar en la educación básica en México: desde la perspectiva del marketing educativo Larios Gómez, Emigdio school life School Management school climate classroom climate educational marketing convivencia escolar gestión escolar clima escolar clima de aula marketing educativo The objective of the work was to evaluate the Perceived School Climate (school and classroom) in the Amozoc de Mota secondary school (Puebla, Mexico) from an educational marketing perspective. It was developed a conclusive-descriptive and transversal research, surveying 215 teachers with an instrument adapting the constructs on the Study of behaviors, climate and school coexistence. Likewise, the analysis of the school environment was carried out by surveying 150 students. In the results analyzed, it was observed that the secondary school teacher does not perceive support or feel valued by his peers and directors, which generates a complex work environment and influences a difficult management for school coexistence. It was concluded that the teacher is an agent of scaffolding in the school climate, allowing the establishment of an instructional space in the classroom and the construction of learning with positive ties, a cordial and safe climate with rules and limits. Likewise, it promotes in the students the personal, social, academic and cognitive development-learning for life. In addition, the role of the teacher within the classroom is of paramount importance in the classroom climate perceived by the students. Students feel good about each other, accepted and respected based on the teacher's conciliatory, intervening and authoritative stance. This is where Educational Marketing comes in and can help improve coexistence and promote relationships based on respect and acceptance. This will develop in students, teachers, managers and parents assertive and critical attitudes, with values and analytical awareness. El objetivo del trabajo fue evaluar el clima escolar percibido (escolar y de aula) en la escuela secundaria de Amozoc de Mota (Puebla, México) desde una perspectiva del marketing educativo. Se desarrolló una investigación de tipo concluyente–descriptiva y transversal, encuestando de manera presencial a 215 docentes con un instrumento adaptando lo constructos sobre el Estudio de conductas, clima y convivencia escolar. Asimismo, se trató del análisis del ambiente escolar encuestando a 150 estudiantes. En los resultados analizados se pudo observar que el profesor de secundaria no percibe apoyo ni se siente valorado por parte de sus pares y directivos, lo que genera un clima laboral complejo e influye en una gestión difícil para la convivencia escolar. Se concluye que el profesor es un agente de andamiaje en el clima escolar, permite establecer en el Aula un espacio de instrucción y de construcción del aprendizaje con vínculos positivos, clima cordial y de seguridad con reglas y límites. Asimismo, promueve en los alumnos el desarrollo-aprendizaje personal, social académico y cognitivo para la vida. Además, el rol del docente dentro del aula es de primordial importancia en el clima de aula que perciban los alumnos. Los alumnos se sienten bien entre ellos, aceptados y respetados con base en la postura conciliadora, interventora y de autoridad del profesor. Y es donde el Marketing Educativo cumple su función y puede ayudar a mejorar la convivencia y promover las relaciones basadas en el respeto y la aceptación. Lo que desarrollará en los alumnos, docentes, directivos y padres de familia actitudes asertivas, críticas, con valores y conciencia analítica. Universidad Peruana Unión 2021-01-23 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/630 10.17162/au.v11i2.630 Apuntes Universitarios; Vol. 11 Núm. 2 (2021): Revista de Investigación Apuntes Universitarios; 20 - 47 2304-0335 2225-7136 10.17162/au.v11i2 spa https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/630/717 https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/630/729 Derechos de autor 2021 Emigdio Larios Gómez https://creativecommons.org/licenses/by/4.0 |
| spellingShingle | school life School Management school climate classroom climate educational marketing convivencia escolar gestión escolar clima escolar clima de aula marketing educativo Larios Gómez, Emigdio The management of school coexistence in basic education in Mexico: From the perspective of educational marketing |
| title | The management of school coexistence in basic education in Mexico: From the perspective of educational marketing |
| title_alt | La gestión de la convivencia escolar en la educación básica en México: desde la perspectiva del marketing educativo |
| title_full | The management of school coexistence in basic education in Mexico: From the perspective of educational marketing |
| title_fullStr | The management of school coexistence in basic education in Mexico: From the perspective of educational marketing |
| title_full_unstemmed | The management of school coexistence in basic education in Mexico: From the perspective of educational marketing |
| title_short | The management of school coexistence in basic education in Mexico: From the perspective of educational marketing |
| title_sort | management of school coexistence in basic education in mexico from the perspective of educational marketing |
| topic | school life School Management school climate classroom climate educational marketing convivencia escolar gestión escolar clima escolar clima de aula marketing educativo |
| topic_facet | school life School Management school climate classroom climate educational marketing convivencia escolar gestión escolar clima escolar clima de aula marketing educativo |
| url | https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/630 |
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