Endomarketing, organizational commitment and work satisfaction of the collaborators in the Educational Association
This research aims to determine the relationship between Endomarketing, organizational commitment, and employee satisfaction at the Seventh-day Adventist Educational Association of the Northeast Peru Mission, 2019. The scope of the study is correlational with a non-experimental, cross-sectional desi...
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| Publicado en: | Apuntes Universitarios |
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| Autores principales: | , , |
| Formato: | Artículo de revista |
| Lenguaje: | español |
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Universidad Peruana Unión
2020
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| _version_ | 1881695020839337984 |
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| author | Paz Vilchez, José Eber Huamán Moreto, Sandrita Aracely Tarrillo Paredes, José |
| author_browse | Huamán Moreto, Sandrita Aracely Paz Vilchez, José Eber Tarrillo Paredes, José |
| author_facet | Paz Vilchez, José Eber Huamán Moreto, Sandrita Aracely Tarrillo Paredes, José |
| author_sort | Paz Vilchez, José Eber |
| collection | Revistas |
| container_title | Apuntes Universitarios |
| description | This research aims to determine the relationship between Endomarketing, organizational commitment, and employee satisfaction at the Seventh-day Adventist Educational Association of the Northeast Peru Mission, 2019. The scope of the study is correlational with a non-experimental, cross-sectional design, which applied a non-probability sample made up of 125 collaborators, in the five Adventist schools belonging to the Northeast Peru Mission, who applied the Endomarketing questionnaire created by Bhonemberger, the organizational commitment scale created by Meller and Allen and the scale of job satisfaction created by Sonia Palma. The results were analyzed using the Rho Spearman statistical test, demonstrating a considerable positive relationship between Endomarketing and organizational commitment (Rho = 0.870 **; p <0.000), and also analyzed the relationship between Endomarketing and job satisfaction, demonstrating a positive relationship. very strong (Rho = 0.964 **; p <0.000). In conclusion, the greater the Endomarketing practices, the greater the commitment to the educational institution and the greater satisfaction with the collaborators. |
| format | Online |
| id | oai:ojs2.apuntesuniversitarios.upeu.edu.pe:article/495 |
| institution | UPeU |
| issn | 2304-0335 2225-7136 |
| language | Spanish |
| publishDate | 2020 |
| publishDateRange | 2020 |
| publishDateSort | 2020 |
| publisher | Universidad Peruana Unión |
| publisherStr | Universidad Peruana Unión |
| record_format | ojs |
| revista_str_mv | Apuntes Universitarios |
| spelling | oai:ojs2.apuntesuniversitarios.upeu.edu.pe:article/4952020-08-20T22:20:48Z Endomarketing, organizational commitment and work satisfaction of the collaborators in the Educational Association Endomarketing, compromiso organizacional y satisfacción laboral en colaboradores de una asociación educativa Paz Vilchez, José Eber Huamán Moreto, Sandrita Aracely Tarrillo Paredes, José Endomarketing, Organizational Commitment, Job Satisfaction, Northeast Peru Mission Endomarketing, Compromiso Organizacional, Satisfacción Laboral, Misión Nor-Oriental This research aims to determine the relationship between Endomarketing, organizational commitment, and employee satisfaction at the Seventh-day Adventist Educational Association of the Northeast Peru Mission, 2019. The scope of the study is correlational with a non-experimental, cross-sectional design, which applied a non-probability sample made up of 125 collaborators, in the five Adventist schools belonging to the Northeast Peru Mission, who applied the Endomarketing questionnaire created by Bhonemberger, the organizational commitment scale created by Meller and Allen and the scale of job satisfaction created by Sonia Palma. The results were analyzed using the Rho Spearman statistical test, demonstrating a considerable positive relationship between Endomarketing and organizational commitment (Rho = 0.870 **; p <0.000), and also analyzed the relationship between Endomarketing and job satisfaction, demonstrating a positive relationship. very strong (Rho = 0.964 **; p <0.000). In conclusion, the greater the Endomarketing practices, the greater the commitment to the educational institution and the greater satisfaction with the collaborators. La presente investigación tiene como objetivo determinar la relación entre el Endomarketing, el compromiso organizacional y la satisfacción laboral en los colaboradores de la Asociación Educativa Adventista Nor Oriental 2019. El alcance de estudio es correlacional, de diseño no experimental y de carácter transversal, el cual se aplicó una muestra no probabilística constituida por 125 colaboradores, en los cinco colegios adventistas pertenecientes a la Misión Nor Oriental (MNO), a quienes se aplicó el cuestionario de Endomarketing creado por Bhonemberger, la escala de compromiso organizacional creado por Meller y Allen y la escala de satisfacción laboral creado por Sonia Palma. Los resultados fueron analizados mediante la prueba estadística de Rho Spearman, demostrando una relación positiva considerable entre el Endomarketing y el compromiso organizacional (Rho = 0.870**; p < 0.000). Asimismo, se analizó la relación entre Endomarketing y satisfacción laboral, demostrando una relación positiva muy fuerte (Rho = 0.964**; p < 0.000). En conclusión, se observa que a mayores prácticas de Endomarketing, habrá mayor compromiso con la institución educativa y mayor satisfacción con los colaboradores. Universidad Peruana Unión 2020-07-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/495 10.17162/au.v10i4.495 Apuntes Universitarios; Vol. 10 Núm. 4 (2020): Revista de Investigación Apuntes Universitarios; 108 - 125 2304-0335 2225-7136 10.17162/au.v4i10 spa https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/495/578 https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/495/579 Derechos de autor 2020 José Eber Paz Vilchez, Sandrita Aracely Huamán Moreto, José Tarrillo Paredes |
| spellingShingle | Endomarketing, Organizational Commitment, Job Satisfaction, Northeast Peru Mission Endomarketing, Compromiso Organizacional, Satisfacción Laboral, Misión Nor-Oriental Paz Vilchez, José Eber Huamán Moreto, Sandrita Aracely Tarrillo Paredes, José Endomarketing, organizational commitment and work satisfaction of the collaborators in the Educational Association |
| title | Endomarketing, organizational commitment and work satisfaction of the collaborators in the Educational Association |
| title_alt | Endomarketing, compromiso organizacional y satisfacción laboral en colaboradores de una asociación educativa |
| title_full | Endomarketing, organizational commitment and work satisfaction of the collaborators in the Educational Association |
| title_fullStr | Endomarketing, organizational commitment and work satisfaction of the collaborators in the Educational Association |
| title_full_unstemmed | Endomarketing, organizational commitment and work satisfaction of the collaborators in the Educational Association |
| title_short | Endomarketing, organizational commitment and work satisfaction of the collaborators in the Educational Association |
| title_sort | endomarketing organizational commitment and work satisfaction of the collaborators in the educational association |
| topic | Endomarketing, Organizational Commitment, Job Satisfaction, Northeast Peru Mission Endomarketing, Compromiso Organizacional, Satisfacción Laboral, Misión Nor-Oriental |
| topic_facet | Endomarketing, Organizational Commitment, Job Satisfaction, Northeast Peru Mission Endomarketing, Compromiso Organizacional, Satisfacción Laboral, Misión Nor-Oriental |
| url | https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/495 |
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