Perception of the Trome Newspaper in public transportation drivers in the City of Lima, Perú
The study aims to relate the perception to the form and content of the newspaper Trome by the type of public transport drivers of Metropolitan Lima. Therefore, a survey of 25 Likert-type scale design items with validity and reliability of .896 was used in 153 drivers of the regular transport mode an...
Guardado en:
| Publicado en: | Apuntes Universitarios |
|---|---|
| Autor principal: | |
| Formato: | Artículo de revista |
| Lenguaje: | español |
| Publicado: |
Universidad Peruana Unión
2020
|
| Materias: | |
| Acceso en línea: | Ver en el sistema de origen |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| _version_ | 1881695017329754112 |
|---|---|
| author | Chávez Espinoza, Evelyn Lizeth |
| author_browse | Chávez Espinoza, Evelyn Lizeth |
| author_facet | Chávez Espinoza, Evelyn Lizeth |
| author_sort | Chávez Espinoza, Evelyn Lizeth |
| collection | Revistas |
| container_title | Apuntes Universitarios |
| description | The study aims to relate the perception to the form and content of the newspaper Trome by the type of public transport drivers of Metropolitan Lima. Therefore, a survey of 25 Likert-type scale design items with validity and reliability of .896 was used in 153 drivers of the regular transport mode and 83 of the Metropolitan Lima taxi prior to consent. The results show that there is an association between the dichotomy content and form of the journalistic message with the type of public transport driver. Thus, regular transport drivers have a greater relationship to the message through the form focusing on the colors, images and eye-catching headlines, stop paying attention to background issues because - as they say - they are convinced of the truth of the newspaper Trome. Instead, the taxi driver is also associated with the content of the message, but in a minimal proportion. In general terms, both groups do not notice implicit messages with ease, so it is concluded that the great influence of the newspaper is given by the form, since a limited sector of carriers is aware of the implicit message. |
| format | Online |
| id | oai:ojs2.apuntesuniversitarios.upeu.edu.pe:article/416 |
| institution | UPeU |
| issn | 2304-0335 2225-7136 |
| language | Spanish |
| publishDate | 2020 |
| publishDateRange | 2020 |
| publishDateSort | 2020 |
| publisher | Universidad Peruana Unión |
| publisherStr | Universidad Peruana Unión |
| record_format | ojs |
| revista_str_mv | Apuntes Universitarios |
| spelling | oai:ojs2.apuntesuniversitarios.upeu.edu.pe:article/4162020-06-17T13:15:55Z Perception of the Trome Newspaper in public transportation drivers in the City of Lima, Perú Percepción del diario “trome” en conductores de transporte público de Lima metropolitana Chávez Espinoza, Evelyn Lizeth Perception message drivers Trome newspaper Percepción mensaje conductores diario Trome The study aims to relate the perception to the form and content of the newspaper Trome by the type of public transport drivers of Metropolitan Lima. Therefore, a survey of 25 Likert-type scale design items with validity and reliability of .896 was used in 153 drivers of the regular transport mode and 83 of the Metropolitan Lima taxi prior to consent. The results show that there is an association between the dichotomy content and form of the journalistic message with the type of public transport driver. Thus, regular transport drivers have a greater relationship to the message through the form focusing on the colors, images and eye-catching headlines, stop paying attention to background issues because - as they say - they are convinced of the truth of the newspaper Trome. Instead, the taxi driver is also associated with the content of the message, but in a minimal proportion. In general terms, both groups do not notice implicit messages with ease, so it is concluded that the great influence of the newspaper is given by the form, since a limited sector of carriers is aware of the implicit message. El estudio tiene por objetivo relacionar la percepción hacia la forma y contenido del diario Trome por el tipo de conductores de transporte público de Lima Metropolitana. Por ello, se empleó una encuesta de 25 ítems de diseño de escala de tipo Likert con validez y confiabilidad de .896 en 153 conductores de la modalidad de transporte regular y 83 de taxi de Lima Metropolitana previo consentimiento consentido. Los resultados evidencian que existe asociación entre la dicotomía contenido y forma del mensaje periodístico con el tipo de conductor de transporte público. Es así que los conductores de transporte regular presentan una mayor relación al mensaje mediante la forma centrándose en los colores, imágenes y titulares llamativos, dejando de prestar atención a temas de fondo porque—según manifiestan—se encuentran convencidos de la veracidad del diario Trome. En cambio, el conductor de taxi se asocia también al contenido del mensaje, pero en mínima proporción. En términos generales, ambos grupos no advierten mensajes implícitos con facilidad, por lo que se concluye que la gran influencia del diario se da por la forma, pues un sector limitado de transportistas se percata del mensaje implícito. Universidad Peruana Unión 2020-01-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/416 10.17162/au.v10i1.416 Apuntes Universitarios; Vol. 10 Núm. 1 (2020): Revista de Investigación Apuntes Universitarios; 24 - 39 2304-0335 2225-7136 10.17162/au.v10i1 spa https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/416/489 https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/416/504 Derechos de autor 2019 Evelyn Lizeth Chávez Espinoza |
| spellingShingle | Perception message drivers Trome newspaper Percepción mensaje conductores diario Trome Chávez Espinoza, Evelyn Lizeth Perception of the Trome Newspaper in public transportation drivers in the City of Lima, Perú |
| title | Perception of the Trome Newspaper in public transportation drivers in the City of Lima, Perú |
| title_alt | Percepción del diario “trome” en conductores de transporte público de Lima metropolitana |
| title_full | Perception of the Trome Newspaper in public transportation drivers in the City of Lima, Perú |
| title_fullStr | Perception of the Trome Newspaper in public transportation drivers in the City of Lima, Perú |
| title_full_unstemmed | Perception of the Trome Newspaper in public transportation drivers in the City of Lima, Perú |
| title_short | Perception of the Trome Newspaper in public transportation drivers in the City of Lima, Perú |
| title_sort | perception of the trome newspaper in public transportation drivers in the city of lima peru |
| topic | Perception message drivers Trome newspaper Percepción mensaje conductores diario Trome |
| topic_facet | Perception message drivers Trome newspaper Percepción mensaje conductores diario Trome |
| url | https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/416 |
| work_keys_str_mv | AT chavezespinozaevelynlizeth perceptionofthetromenewspaperinpublictransportationdriversinthecityoflimaperu AT chavezespinozaevelynlizeth percepciondeldiariotromeenconductoresdetransportepublicodelimametropolitana |