Study of the links between organizational culture and quality of educational services in the institutional image of a private confessional university

The quality of academic services, along with the institutional image and organizational culture are key factors in the university licensing process. This study explores the relationship between the quality of academic services and the organizational culture in the institutional image of a private de...

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Autores principales: Turpo Chaparro, Josué, Jaimes, Donald
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Lenguaje:español
Publicado: Universidad Peruana Unión 2017
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author Turpo Chaparro, Josué
Jaimes, Donald
author_browse Jaimes, Donald
Turpo Chaparro, Josué
author_facet Turpo Chaparro, Josué
Jaimes, Donald
author_sort Turpo Chaparro, Josué
collection Revistas
container_title Apuntes Universitarios
description The quality of academic services, along with the institutional image and organizational culture are key factors in the university licensing process. This study explores the relationship between the quality of academic services and the organizational culture in the institutional image of a private denominational institution. It's a correlational research and used a quantitative approach. It is a multiple purpose causal correlation that seeks to explain existing relationships, through multiple linear regression analysis ANOVA. Three instruments were applied: Denison's 60-item Organizational Culture Survey (DOCS); The Student Satisfaction Scale Instrument for Educational Quality (SEICE) of 93 items and the Escobar's Institutional Image questionnaire for selected audiences of 31 items. The culture andquality instruments used as an evaluation the Likert scale of five points, in the case of the image instrument through positive and negative signs was scored. The instruments were applied to a population of 221 people of the public students of a confessional private university. Among the results, significant relationships were obtained between the studied variables and their dimensions. We conclude that the positive evaluation of the institutional image is affected by the organizational culture and the quality of educational services.
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spelling oai:ojs2.apuntesuniversitarios.upeu.edu.pe:article/2032020-06-17T13:16:26Z Study of the links between organizational culture and quality of educational services in the institutional image of a private confessional university Estudio de los vínculos entre cultura organizacional y calidad de los servicios educativos en la imagen institucional de una universidad privada confesional Turpo Chaparro, Josué Jaimes, Donald Institutional Culture Institutional Image Quality of Academic Services Higher Education Confessional University cultura institucional imagen institucional calidad de los servicios educativos educación superior universidad confesional The quality of academic services, along with the institutional image and organizational culture are key factors in the university licensing process. This study explores the relationship between the quality of academic services and the organizational culture in the institutional image of a private denominational institution. It's a correlational research and used a quantitative approach. It is a multiple purpose causal correlation that seeks to explain existing relationships, through multiple linear regression analysis ANOVA. Three instruments were applied: Denison's 60-item Organizational Culture Survey (DOCS); The Student Satisfaction Scale Instrument for Educational Quality (SEICE) of 93 items and the Escobar's Institutional Image questionnaire for selected audiences of 31 items. The culture andquality instruments used as an evaluation the Likert scale of five points, in the case of the image instrument through positive and negative signs was scored. The instruments were applied to a population of 221 people of the public students of a confessional private university. Among the results, significant relationships were obtained between the studied variables and their dimensions. We conclude that the positive evaluation of the institutional image is affected by the organizational culture and the quality of educational services. La calidad de los servicios académicos, junto con la imagen institucional y la cultura organizacional son factores clave en el proceso de licenciamiento universitario. El objetivo de este artículo es determinar la relación que tiene la calidad de los servicios académicos y la cultura organizacional en la imagen institucional de una institución privada confesional. La metodología utilizada es correlacional bajo el enfoque cuantitativo. Se trata de una correlación múltiple con propósito de causalidad que pretende explicar las relaciones existentes, a través del análisis de regresión lineal múltiple ANOVA. Se aplicaron tres instrumentos, el  Organizational Culture Survey (DOCS) de Denison de 60 ítems; el Instrumento de evaluación  escala de Satisfacción Estudiantil en cuanto a la Calidad Educativa (SEICE) 93 ítems y el  cuestionario de Imagen Institucional para públicos selectos de Escobar de 31 ítems. Los instrumentos de cultura y calidad utilizaron como evaluación la escala tipo Likert de cinco puntos, en el caso del instrumento de imagen se calificó a través  signos positivos y negativos. Los instrumentos fueron aplicados a una población de 221 personas del público alumnos de  una universidad privada confesional.  Entre los resultados  se obtuvieron relaciones significativas entre las variables estudiadas y sus dimensiones.  Se concluye que la valoración positiva de la imagen institucional se ve afectada por la cultura organizacional y la calidad de los servicios educativos.           Universidad Peruana Unión 2017-04-05 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/pdf https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/203 10.17162/au.v7i1.203 Apuntes Universitarios; Vol. 7 Núm. 1 (2017): Revista de Investigación Apuntes Universitarios; 97-116 2304-0335 2225-7136 10.17162/au.v7i1 spa https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/203/pdf https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/203/442 10.17162/au.v7i1.203.g199 10.17162/au.v7i1.203.s60 Derechos de autor 2017 Apuntes Universitarios
spellingShingle Institutional Culture
Institutional Image
Quality of Academic Services
Higher Education
Confessional University
cultura institucional
imagen institucional
calidad de los servicios educativos
educación superior
universidad confesional
Turpo Chaparro, Josué
Jaimes, Donald
Study of the links between organizational culture and quality of educational services in the institutional image of a private confessional university
title Study of the links between organizational culture and quality of educational services in the institutional image of a private confessional university
title_alt Estudio de los vínculos entre cultura organizacional y calidad de los servicios educativos en la imagen institucional de una universidad privada confesional
title_full Study of the links between organizational culture and quality of educational services in the institutional image of a private confessional university
title_fullStr Study of the links between organizational culture and quality of educational services in the institutional image of a private confessional university
title_full_unstemmed Study of the links between organizational culture and quality of educational services in the institutional image of a private confessional university
title_short Study of the links between organizational culture and quality of educational services in the institutional image of a private confessional university
title_sort study of the links between organizational culture and quality of educational services in the institutional image of a private confessional university
topic Institutional Culture
Institutional Image
Quality of Academic Services
Higher Education
Confessional University
cultura institucional
imagen institucional
calidad de los servicios educativos
educación superior
universidad confesional
topic_facet Institutional Culture
Institutional Image
Quality of Academic Services
Higher Education
Confessional University
cultura institucional
imagen institucional
calidad de los servicios educativos
educación superior
universidad confesional
url https://apuntesuniversitarios.upeu.edu.pe/index.php/revapuntes/article/view/203
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