Factors That Influence the Purchase Intention of Andean Grains in University Students in the Peruvian Market
Faced with the transformation of food and the rapid pace of life among university students, consumption behaviors for food products such as Andean grains have become significant topics. To better understand this issue, this study aimed to analyze the factors that influence the purchase intention of...
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| Formato: | Artículo |
| Lenguaje: | inglés |
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2025
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| _version_ | 1881508906037936128 |
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| author | Millones Liza, Dany Yudet García-Salirrosas, Elizabeth Emperatriz Mayta Pinto, Edgar |
| author_browse | García-Salirrosas, Elizabeth Emperatriz Mayta Pinto, Edgar Millones Liza, Dany Yudet |
| author_facet | Millones Liza, Dany Yudet García-Salirrosas, Elizabeth Emperatriz Mayta Pinto, Edgar |
| author_sort | Millones Liza, Dany Yudet |
| collection | Producción científica |
| description | Faced with the transformation of food and the rapid pace of life among university students, consumption behaviors for food products such as Andean grains have become significant topics. To better understand this issue, this study aimed to analyze the factors that influence the purchase intention of Andean grains in university students, based on the theory of planned behavior, self-identity, moral obligation, and willingness to pay more. The study recruited 900 university students, and the results report that moral obligation is the strongest predictor (β = 0.295), followed by self-identity (β = 0.293). These findings confirm the need to explore new opportunities for transforming and innovating Andean grains. |
| format | Article |
| id | oai:cris.upeu.edu.pe:20.500.15037/441 |
| institution | UPeU |
| language | English |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
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| spelling | oai:cris.upeu.edu.pe:20.500.15037/4412026-10-30T16:14:37ZFactors That Influence the Purchase Intention of Andean Grains in University Students in the Peruvian MarketMillones Liza, Dany YudetGarcía-Salirrosas, Elizabeth EmperatrizMayta Pinto, EdgarConsumer Behavioruniversity studentsPurchase IntentionAndean GrainsFaced with the transformation of food and the rapid pace of life among university students, consumption behaviors for food products such as Andean grains have become significant topics. To better understand this issue, this study aimed to analyze the factors that influence the purchase intention of Andean grains in university students, based on the theory of planned behavior, self-identity, moral obligation, and willingness to pay more. The study recruited 900 university students, and the results report that moral obligation is the strongest predictor (β = 0.295), followed by self-identity (β = 0.293). These findings confirm the need to explore new opportunities for transforming and innovating Andean grains.Articlehttps://pubmed.ncbi.nlm.nih.gov/41376104https://www.mdpi.com/2304-8158/14/23/4168/pdf?version=1764859869https://doi.org/10.3390/foods14234168PMC1269271410.3390/foods14234168https://hdl.handle.net/20.500.15037/44141376104W4416999258enFoodsInnovación y Transformación Productiva: Un Estudio Integral sobre el Consumo y Desarrollo de Productos Derivados de Granos Andinos en jóvenes universitarios2304-8158Innovación y Transformación Productiva: Un Estudio Integral sobre el Consumo y Desarrollo de Productos Derivados de Granos Andinos en jóvenes universitariosPICST-2024-1-000000072025-12-042026-06-13T08:13:41Z2026-06-13T08:13:41Z |
| spellingShingle | Consumer Behavior university students Purchase Intention Andean Grains Millones Liza, Dany Yudet García-Salirrosas, Elizabeth Emperatriz Mayta Pinto, Edgar Factors That Influence the Purchase Intention of Andean Grains in University Students in the Peruvian Market |
| title | Factors That Influence the Purchase Intention of Andean Grains in University Students in the Peruvian Market |
| title_full | Factors That Influence the Purchase Intention of Andean Grains in University Students in the Peruvian Market |
| title_fullStr | Factors That Influence the Purchase Intention of Andean Grains in University Students in the Peruvian Market |
| title_full_unstemmed | Factors That Influence the Purchase Intention of Andean Grains in University Students in the Peruvian Market |
| title_short | Factors That Influence the Purchase Intention of Andean Grains in University Students in the Peruvian Market |
| title_sort | factors that influence the purchase intention of andean grains in university students in the peruvian market |
| topic | Consumer Behavior university students Purchase Intention Andean Grains |
| topic_facet | Consumer Behavior university students Purchase Intention Andean Grains |
| url | https://pubmed.ncbi.nlm.nih.gov/41376104 https://www.mdpi.com/2304-8158/14/23/4168/pdf?version=1764859869 https://doi.org/10.3390/foods14234168 https://hdl.handle.net/20.500.15037/441 |
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