Influence of the use of social networks on exports of Peruvian textile companies, 2023
As a means of disseminating a product or service, social networks play an important role in modern business, and their contribution is crucial for improving business management. The aim of this study was to analyze the influence of the use of social networks on the exports of textile companies in Pe...
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| Formato: | Artículo |
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Editorial Salud, Ciencia y Tecnologia
2023
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| _version_ | 1881508889843728384 |
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| author | Huamani Santo, Jesus Fuentes, Mary Lisbeth Cala Espiritu Martinez, Antony Paul Luquiños-Sedeno, María Guadalupe Mamani-Laura, Marilí Ruth Arapa-Apaza, Henry Valentin |
| author_browse | Arapa-Apaza, Henry Valentin Espiritu Martinez, Antony Paul Fuentes, Mary Lisbeth Cala Huamani Santo, Jesus Luquiños-Sedeno, María Guadalupe Mamani-Laura, Marilí Ruth |
| author_facet | Huamani Santo, Jesus Fuentes, Mary Lisbeth Cala Espiritu Martinez, Antony Paul Luquiños-Sedeno, María Guadalupe Mamani-Laura, Marilí Ruth Arapa-Apaza, Henry Valentin |
| author_sort | Huamani Santo, Jesus |
| collection | Producción científica |
| description | As a means of disseminating a product or service, social networks play an important role in modern business, and their contribution is crucial for improving business management. The aim of this study was to analyze the influence of the use of social networks on the exports of textile companies in Peru, 2023. It was a quantitative, non-experimental and correlational-causal study. The sample included entrepreneurs from 300 companies in the textile sector, and a survey was applied to collect information, consisting of 20 items. According to the results, 41 % of the companies surveyed use social networks, and 39 % indicate that they export. The Chi-square value obtained was 708,356 (p-value < 0,05), indicating a positive influence between the study variables. Regarding the dimensions, the influence was significantly positive: activities in social networks (χ2=543,983), sales channel (χ2=649,975) and advertising (χ2=507,325). It is concluded that the use of social networks significantly influences the exports of textile companies in Peru, 2023. |
| format | Article |
| id | oai:cris.upeu.edu.pe:20.500.15037/3023 |
| institution | UPeU |
| language | English |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Editorial Salud, Ciencia y Tecnologia |
| publisherStr | Editorial Salud, Ciencia y Tecnologia |
| record_format | dspace |
| spelling | oai:cris.upeu.edu.pe:20.500.15037/30232026-10-30T17:09:13ZInfluence of the use of social networks on exports of Peruvian textile companies, 2023Influencia del uso de redes sociales en las exportaciones de empresas textiles de Perú, 2023Huamani Santo, JesusFuentes, Mary Lisbeth CalaEspiritu Martinez, Antony PaulLuquiños-Sedeno, María GuadalupeMamani-Laura, Marilí RuthArapa-Apaza, Henry ValentinSocial NetworksExportTextile CompanyAs a means of disseminating a product or service, social networks play an important role in modern business, and their contribution is crucial for improving business management. The aim of this study was to analyze the influence of the use of social networks on the exports of textile companies in Peru, 2023. It was a quantitative, non-experimental and correlational-causal study. The sample included entrepreneurs from 300 companies in the textile sector, and a survey was applied to collect information, consisting of 20 items. According to the results, 41 % of the companies surveyed use social networks, and 39 % indicate that they export. The Chi-square value obtained was 708,356 (p-value < 0,05), indicating a positive influence between the study variables. Regarding the dimensions, the influence was significantly positive: activities in social networks (χ2=543,983), sales channel (χ2=649,975) and advertising (χ2=507,325). It is concluded that the use of social networks significantly influences the exports of textile companies in Peru, 2023.Article10.56294/sctconf20233892-s2.0-85184229239https://hdl.handle.net/20.500.15037/3023enSalud Ciencia y Tecnología - Serie de ConferenciasSalud, Ciencia y Tecnologia - Serie de Conferencias2953-4860Editorial Salud, Ciencia y Tecnologia2023-09-282026-06-27T02:35:23Z2026-06-27T02:35:23Z |
| spellingShingle | Social Networks Export Textile Company Huamani Santo, Jesus Fuentes, Mary Lisbeth Cala Espiritu Martinez, Antony Paul Luquiños-Sedeno, María Guadalupe Mamani-Laura, Marilí Ruth Arapa-Apaza, Henry Valentin Influence of the use of social networks on exports of Peruvian textile companies, 2023 |
| title | Influence of the use of social networks on exports of Peruvian textile companies, 2023 |
| title_full | Influence of the use of social networks on exports of Peruvian textile companies, 2023 |
| title_fullStr | Influence of the use of social networks on exports of Peruvian textile companies, 2023 |
| title_full_unstemmed | Influence of the use of social networks on exports of Peruvian textile companies, 2023 |
| title_short | Influence of the use of social networks on exports of Peruvian textile companies, 2023 |
| title_sort | influence of the use of social networks on exports of peruvian textile companies 2023 |
| topic | Social Networks Export Textile Company |
| topic_facet | Social Networks Export Textile Company |
| url | https://hdl.handle.net/20.500.15037/3023 |
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