Moderating effect of gender on the relationship between social media use and entrepreneurial intention among university students in Peru
Introduction The present study aimed to analyze the effect of social media use on entrepreneurial intention among university students in Peru, considering gender as a moderating variable. Method A quantitative approach was employed, using a non-experimental, cross-sectional, and explanatory design....
Guardado en:
| Autores principales: | , , , |
|---|---|
| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
2026
|
| Materias: | |
| Acceso en línea: | Ver en el sistema de origen Enlace permanente (DOI o Handle) Enlace permanente (DOI o Handle) |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| _version_ | 1881508976484417536 |
|---|---|
| author | Vilca Quispe, Mariluz Humpiri Cayo, Edith Saez Zevallos, Nataly Susan Conde Rodriguez, Isaac Alex |
| author_browse | Conde Rodriguez, Isaac Alex Humpiri Cayo, Edith Saez Zevallos, Nataly Susan Vilca Quispe, Mariluz |
| author_facet | Vilca Quispe, Mariluz Humpiri Cayo, Edith Saez Zevallos, Nataly Susan Conde Rodriguez, Isaac Alex |
| author_sort | Vilca Quispe, Mariluz |
| collection | Producción científica |
| description | Introduction The present study aimed to analyze the effect of social media use on entrepreneurial intention among university students in Peru, considering gender as a moderating variable. Method A quantitative approach was employed, using a non-experimental, cross-sectional, and explanatory design. Data were analyzed through a structural equation model based on partial least squares and multigroup analysis (PLS-MGA). The sample consisted of 763 university students, comprising 54.78% females and 45.22% males. Results The results showed a satisfactory model fit and revealed that the dimension “obsession with being informed” had a positive and significant effect on the components of entrepreneurial intention: personal ( β = 0.214), frequency ( β = 0.210), and social ( β = 0.306). In contrast, problematic social media use exhibited negative effects, particularly on the personal factor ( β = –0.303). The multigroup analysis confirmed the moderation hypothesis, showing that in men, the “need” dimension exerted a stronger effect on entrepreneurial resources ( β = 0.287), whereas in women, “obsession” had a greater impact on the social component ( β = 0.308). Conclusion Gender significantly moderates the relationship between social media use and entrepreneurial intention, underscoring the need to promote inclusive pedagogical strategies that enhance digital and entrepreneurial competencies, with a focus on gender equity. |
| format | Article |
| id | oai:cris.upeu.edu.pe:20.500.15037/302 |
| institution | UPeU |
| language | English |
| publishDate | 2026 |
| publishDateRange | 2026 |
| publishDateSort | 2026 |
| record_format | dspace |
| spelling | oai:cris.upeu.edu.pe:20.500.15037/3022026-11-02T20:53:25ZModerating effect of gender on the relationship between social media use and entrepreneurial intention among university students in PeruVilca Quispe, MariluzHumpiri Cayo, EdithSaez Zevallos, Nataly SusanConde Rodriguez, Isaac Alexentrepreneurial intentiongendersocial mediastructural equation modeling (SEM)university studentsIntroduction The present study aimed to analyze the effect of social media use on entrepreneurial intention among university students in Peru, considering gender as a moderating variable. Method A quantitative approach was employed, using a non-experimental, cross-sectional, and explanatory design. Data were analyzed through a structural equation model based on partial least squares and multigroup analysis (PLS-MGA). The sample consisted of 763 university students, comprising 54.78% females and 45.22% males. Results The results showed a satisfactory model fit and revealed that the dimension “obsession with being informed” had a positive and significant effect on the components of entrepreneurial intention: personal ( β = 0.214), frequency ( β = 0.210), and social ( β = 0.306). In contrast, problematic social media use exhibited negative effects, particularly on the personal factor ( β = –0.303). The multigroup analysis confirmed the moderation hypothesis, showing that in men, the “need” dimension exerted a stronger effect on entrepreneurial resources ( β = 0.287), whereas in women, “obsession” had a greater impact on the social component ( β = 0.308). Conclusion Gender significantly moderates the relationship between social media use and entrepreneurial intention, underscoring the need to promote inclusive pedagogical strategies that enhance digital and entrepreneurial competencies, with a focus on gender equity.Articlehttps://www.frontiersin.org/journals/education/articles/10.3389/feduc.2026.1769153/pdfhttps://doi.org/10.3389/feduc.2026.176915310.3389/feduc.2026.1769153https://hdl.handle.net/20.500.15037/302W7162340461enFrontiers in Education2504-284X2026-05-252026-06-13T08:10:16Z2026-06-13T08:10:16Z |
| spellingShingle | entrepreneurial intention gender social media structural equation modeling (SEM) university students Vilca Quispe, Mariluz Humpiri Cayo, Edith Saez Zevallos, Nataly Susan Conde Rodriguez, Isaac Alex Moderating effect of gender on the relationship between social media use and entrepreneurial intention among university students in Peru |
| title | Moderating effect of gender on the relationship between social media use and entrepreneurial intention among university students in Peru |
| title_full | Moderating effect of gender on the relationship between social media use and entrepreneurial intention among university students in Peru |
| title_fullStr | Moderating effect of gender on the relationship between social media use and entrepreneurial intention among university students in Peru |
| title_full_unstemmed | Moderating effect of gender on the relationship between social media use and entrepreneurial intention among university students in Peru |
| title_short | Moderating effect of gender on the relationship between social media use and entrepreneurial intention among university students in Peru |
| title_sort | moderating effect of gender on the relationship between social media use and entrepreneurial intention among university students in peru |
| topic | entrepreneurial intention gender social media structural equation modeling (SEM) university students |
| topic_facet | entrepreneurial intention gender social media structural equation modeling (SEM) university students |
| url | https://www.frontiersin.org/journals/education/articles/10.3389/feduc.2026.1769153/pdf https://doi.org/10.3389/feduc.2026.1769153 https://hdl.handle.net/20.500.15037/302 |
| work_keys_str_mv | AT vilcaquispemariluz moderatingeffectofgenderontherelationshipbetweensocialmediauseandentrepreneurialintentionamonguniversitystudentsinperu AT humpiricayoedith moderatingeffectofgenderontherelationshipbetweensocialmediauseandentrepreneurialintentionamonguniversitystudentsinperu AT saezzevallosnatalysusan moderatingeffectofgenderontherelationshipbetweensocialmediauseandentrepreneurialintentionamonguniversitystudentsinperu AT conderodriguezisaacalex moderatingeffectofgenderontherelationshipbetweensocialmediauseandentrepreneurialintentionamonguniversitystudentsinperu |