Impact of Reputation and Brand Image on the Intention to Purchase Educational Services in Private Universities in Perú
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| Formato: | Artículo |
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IBIMA Publishing
2024
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| Acceso en línea: | Enlace permanente (DOI o Handle) |
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| _version_ | 1881508973643825152 |
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| author | Erazo Ordoñez, Yessica del Rocio García-Salirrosas, Elizabeth Emperatriz Macha Huaman, Roberto |
| author_browse | Erazo Ordoñez, Yessica del Rocio García-Salirrosas, Elizabeth Emperatriz Macha Huaman, Roberto |
| author_facet | Erazo Ordoñez, Yessica del Rocio García-Salirrosas, Elizabeth Emperatriz Macha Huaman, Roberto |
| author_sort | Erazo Ordoñez, Yessica del Rocio |
| collection | Producción científica |
| format | Article |
| id | oai:cris.upeu.edu.pe:20.500.15037/2943 |
| institution | UPeU |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | IBIMA Publishing |
| publisherStr | IBIMA Publishing |
| record_format | dspace |
| spelling | oai:cris.upeu.edu.pe:20.500.15037/29432026-10-30T16:19:17ZImpact of Reputation and Brand Image on the Intention to Purchase Educational Services in Private Universities in PerúErazo Ordoñez, Yessica del RocioGarcía-Salirrosas, Elizabeth EmperatrizMacha Huaman, RobertoArticle10.5171/2024.1829912-s2.0-85214844274https://hdl.handle.net/20.500.15037/2943IBIMA Business ReviewIBIMA Business Review1947-3788IBIMA Publishing2024-09-262026-06-27T02:34:53Z2026-06-27T02:34:53Z |
| spellingShingle | Erazo Ordoñez, Yessica del Rocio García-Salirrosas, Elizabeth Emperatriz Macha Huaman, Roberto Impact of Reputation and Brand Image on the Intention to Purchase Educational Services in Private Universities in Perú |
| title | Impact of Reputation and Brand Image on the Intention to Purchase Educational Services in Private Universities in Perú |
| title_full | Impact of Reputation and Brand Image on the Intention to Purchase Educational Services in Private Universities in Perú |
| title_fullStr | Impact of Reputation and Brand Image on the Intention to Purchase Educational Services in Private Universities in Perú |
| title_full_unstemmed | Impact of Reputation and Brand Image on the Intention to Purchase Educational Services in Private Universities in Perú |
| title_short | Impact of Reputation and Brand Image on the Intention to Purchase Educational Services in Private Universities in Perú |
| title_sort | impact of reputation and brand image on the intention to purchase educational services in private universities in peru |
| url | https://hdl.handle.net/20.500.15037/2943 |
| work_keys_str_mv | AT erazoordonezyessicadelrocio impactofreputationandbrandimageontheintentiontopurchaseeducationalservicesinprivateuniversitiesinperu AT garciasalirrosaselizabethemperatriz impactofreputationandbrandimageontheintentiontopurchaseeducationalservicesinprivateuniversitiesinperu AT machahuamanroberto impactofreputationandbrandimageontheintentiontopurchaseeducationalservicesinprivateuniversitiesinperu |