Digital Marketing Strategies in Loyalty: Satisfaction as a Mediating Element with Bank Clients, Lima - Peru
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| Autores principales: | , , , , |
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| Formato: | Artículo |
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IBIMA Publishing
2025
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| Acceso en línea: | Enlace permanente (DOI o Handle) |
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| _version_ | 1881508883278594048 |
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| author | Apaza Chullunquia, Mila Rosa Villoslada Cosinga, Michael George Torres Vasquez, Jesus Andrea Erazo Ordoñez, Yessica del Rocio Macha Huaman, Roberto |
| author_browse | Apaza Chullunquia, Mila Rosa Erazo Ordoñez, Yessica del Rocio Macha Huaman, Roberto Torres Vasquez, Jesus Andrea Villoslada Cosinga, Michael George |
| author_facet | Apaza Chullunquia, Mila Rosa Villoslada Cosinga, Michael George Torres Vasquez, Jesus Andrea Erazo Ordoñez, Yessica del Rocio Macha Huaman, Roberto |
| author_sort | Apaza Chullunquia, Mila Rosa |
| collection | Producción científica |
| format | Article |
| id | oai:cris.upeu.edu.pe:20.500.15037/2900 |
| institution | UPeU |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | IBIMA Publishing |
| publisherStr | IBIMA Publishing |
| record_format | dspace |
| spelling | oai:cris.upeu.edu.pe:20.500.15037/29002026-10-30T16:19:07ZDigital Marketing Strategies in Loyalty: Satisfaction as a Mediating Element with Bank Clients, Lima - PeruApaza Chullunquia, Mila RosaVilloslada Cosinga, Michael GeorgeTorres Vasquez, Jesus AndreaErazo Ordoñez, Yessica del RocioMacha Huaman, RobertoArticle10.5171/2025.4405522-s2.0-105005803531https://hdl.handle.net/20.500.15037/2900IBIMA Business ReviewIBIMA Business Review1947-3788IBIMA Publishing2025-05-152026-06-27T02:34:37Z2026-06-27T02:34:37Z |
| spellingShingle | Apaza Chullunquia, Mila Rosa Villoslada Cosinga, Michael George Torres Vasquez, Jesus Andrea Erazo Ordoñez, Yessica del Rocio Macha Huaman, Roberto Digital Marketing Strategies in Loyalty: Satisfaction as a Mediating Element with Bank Clients, Lima - Peru |
| title | Digital Marketing Strategies in Loyalty: Satisfaction as a Mediating Element with Bank Clients, Lima - Peru |
| title_full | Digital Marketing Strategies in Loyalty: Satisfaction as a Mediating Element with Bank Clients, Lima - Peru |
| title_fullStr | Digital Marketing Strategies in Loyalty: Satisfaction as a Mediating Element with Bank Clients, Lima - Peru |
| title_full_unstemmed | Digital Marketing Strategies in Loyalty: Satisfaction as a Mediating Element with Bank Clients, Lima - Peru |
| title_short | Digital Marketing Strategies in Loyalty: Satisfaction as a Mediating Element with Bank Clients, Lima - Peru |
| title_sort | digital marketing strategies in loyalty satisfaction as a mediating element with bank clients lima peru |
| url | https://hdl.handle.net/20.500.15037/2900 |
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