Design and validation of the brand personality scale in food industries
In the competitive context in which food industries operate, the brand plays a predominant role in differentiating and establishing an emotional connection with customers. However, despite being an important factor, only some studies analyze brand personality in this context. This research aimed to...
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| Autores principales: | , , , , |
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| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
2025
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| Materias: | |
| Acceso en línea: | Ver en el sistema de origen Enlace permanente (DOI o Handle) Enlace permanente (DOI o Handle) |
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