e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector
Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest scale, created to measure consumer attitudes towards online shopping in d...
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| Formato: | Artículo |
| Lenguaje: | inglés |
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2023
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| Acceso en línea: | Ver en el sistema de origen Enlace permanente (DOI o Handle) Enlace permanente (DOI o Handle) |
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| _version_ | 1881508875176247296 |
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| author | García-Salirrosas, Elizabeth Emperatriz Rondon-Eusebio, Rafael Fernando Millones Liza, Dany Yudet Bejarano Auqui, Jesus Fernando |
| author_browse | Bejarano Auqui, Jesus Fernando García-Salirrosas, Elizabeth Emperatriz Millones Liza, Dany Yudet Rondon-Eusebio, Rafael Fernando |
| author_facet | García-Salirrosas, Elizabeth Emperatriz Rondon-Eusebio, Rafael Fernando Millones Liza, Dany Yudet Bejarano Auqui, Jesus Fernando |
| author_sort | García-Salirrosas, Elizabeth Emperatriz |
| collection | Producción científica |
| description | Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest scale, created to measure consumer attitudes towards online shopping in developing countries, particularly in the Peruvian market. The e-RetailTest evaluates five variables present in the online purchase process: (a) quality of web design, (b) risk when making a purchase, (c) customer service, (d) security and (e) satisfaction, with a total of twenty items using a Likert scale. A total of 422 valid responses were collected from Peruvian consumers who had had online shopping experience in the retail sector. Statistically, we worked with the AFE exploratory factor analysis and the AFC confirmatory factor analysis. The results suggest that this first version of the e-RetailTest presents adequate psychometric evidence to measure the attitude of consumers towards online purchases in the retail sector in the Peruvian market. Thus, it seeks to contribute to the advancement of the study of these important variables of Latin American consumer behavior. |
| format | Article |
| id | oai:cris.upeu.edu.pe:20.500.15037/216 |
| institution | UPeU |
| language | English |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| record_format | dspace |
| spelling | oai:cris.upeu.edu.pe:20.500.15037/2162026-11-02T22:00:04Ze-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail SectorGarcía-Salirrosas, Elizabeth EmperatrizRondon-Eusebio, Rafael FernandoMillones Liza, Dany YudetBejarano Auqui, Jesus FernandoChanges in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest scale, created to measure consumer attitudes towards online shopping in developing countries, particularly in the Peruvian market. The e-RetailTest evaluates five variables present in the online purchase process: (a) quality of web design, (b) risk when making a purchase, (c) customer service, (d) security and (e) satisfaction, with a total of twenty items using a Likert scale. A total of 422 valid responses were collected from Peruvian consumers who had had online shopping experience in the retail sector. Statistically, we worked with the AFE exploratory factor analysis and the AFC confirmatory factor analysis. The results suggest that this first version of the e-RetailTest presents adequate psychometric evidence to measure the attitude of consumers towards online purchases in the retail sector in the Peruvian market. Thus, it seeks to contribute to the advancement of the study of these important variables of Latin American consumer behavior.Articlehttps://www.mdpi.com/2071-1050/15/6/4964/pdf?version=1678448836https://doi.org/10.3390/su1506496410.3390/su15064964https://hdl.handle.net/20.500.15037/216W4324058403enSustainability2071-10502023-03-102026-06-13T08:03:51Z2026-06-13T08:03:51Z |
| spellingShingle | García-Salirrosas, Elizabeth Emperatriz Rondon-Eusebio, Rafael Fernando Millones Liza, Dany Yudet Bejarano Auqui, Jesus Fernando e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector |
| title | e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector |
| title_full | e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector |
| title_fullStr | e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector |
| title_full_unstemmed | e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector |
| title_short | e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector |
| title_sort | e retailtest scale to assess the attitude of consumers towards e commerce in the retail sector |
| url | https://www.mdpi.com/2071-1050/15/6/4964/pdf?version=1678448836 https://doi.org/10.3390/su15064964 https://hdl.handle.net/20.500.15037/216 |
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