USAWEB: An Usability Metrics to Measure the Online Store Consumer's Purchase Experience
The study proposes to create and evaluate the validity and reliability of a scale that allows us to measure the usability of web pages for electronic commerce called USAWEB (web usability), the referred scale is composed of 10 items which makes it an easy-to-apply instrument. The pilot test consiste...
Guardado en:
| Autores principales: | , |
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| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
2022
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| Acceso en línea: | Enlace permanente (DOI o Handle) |
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