Web design and its effect on key variables associated with online consumer behavior in the retail sector
This study examines the effect of web design on the generation of electronic word of mouth (E-WOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) Evaluate the effect of web design on the perception of security, perceived e...
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| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | inglés |
| Publicado: |
2024
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| Acceso en línea: | Enlace permanente (DOI o Handle) Enlace permanente (DOI o Handle) Enlace permanente (DOI o Handle) |
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