Impact of Perceived Value Factors on Student Loyalty: The Moderating Role of Student Trust
Student loyalty represents continuous academic training that leads to a commitment to the knowledge society; to explore this scenario, the objective was to evaluate the impact of perceived value factors on student loyalty, taking into account student trust in this association. To this end, an explan...
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| Formato: | Artículo |
| Lenguaje: | inglés |
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2025
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| author | Carmen-Herrera, Álvaro Agustín Villanueva-Quispe, Wilma Millones Liza, Dany Yudet |
| author_browse | Carmen-Herrera, Álvaro Agustín Millones Liza, Dany Yudet Villanueva-Quispe, Wilma |
| author_facet | Carmen-Herrera, Álvaro Agustín Villanueva-Quispe, Wilma Millones Liza, Dany Yudet |
| author_sort | Carmen-Herrera, Álvaro Agustín |
| collection | Producción científica |
| description | Student loyalty represents continuous academic training that leads to a commitment to the knowledge society; to explore this scenario, the objective was to evaluate the impact of perceived value factors on student loyalty, taking into account student trust in this association. To this end, an explanatory quantitative study was conducted, examining a sample of 537 university students, who were selected through a non-probabilistic convenience sampling method. One of the main findings of the study establishes that student trust has the ability to moderate the relationship between perceived value factors and loyalty; this evidence allows for a broad understanding of how trust can enhance the positive effects of perceived value on student loyalty, suggesting that educational institutions should focus on building and maintaining trust to strengthen their relationship with students. Received: 14 July 2024 / Accepted: 8 December 2024 / Published: 05 January 2025 |
| format | Article |
| id | oai:cris.upeu.edu.pe:20.500.15037/1386 |
| institution | UPeU |
| language | English |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
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| spelling | oai:cris.upeu.edu.pe:20.500.15037/13862026-10-30T16:15:43ZImpact of Perceived Value Factors on Student Loyalty: The Moderating Role of Student TrustCarmen-Herrera, Álvaro AgustínVillanueva-Quispe, WilmaMillones Liza, Dany YudetPerceived valuetrustuniversity institutionsloyaltystudentsStudent loyalty represents continuous academic training that leads to a commitment to the knowledge society; to explore this scenario, the objective was to evaluate the impact of perceived value factors on student loyalty, taking into account student trust in this association. To this end, an explanatory quantitative study was conducted, examining a sample of 537 university students, who were selected through a non-probabilistic convenience sampling method. One of the main findings of the study establishes that student trust has the ability to moderate the relationship between perceived value factors and loyalty; this evidence allows for a broad understanding of how trust can enhance the positive effects of perceived value on student loyalty, suggesting that educational institutions should focus on building and maintaining trust to strengthen their relationship with students. Received: 14 July 2024 / Accepted: 8 December 2024 / Published: 05 January 2025Articlehttps://www.richtmann.org/journal/index.php/jesr/article/download/14148/13725https://doi.org/10.36941/jesr-2025-002510.36941/jesr-2025-0025https://hdl.handle.net/20.500.15037/1386W4406079026enJournal of Educational and Social Research2239-978X2240-05242025-01-052026-06-13T09:56:36Z2026-06-13T09:56:36Z |
| spellingShingle | Perceived value trust university institutions loyalty students Carmen-Herrera, Álvaro Agustín Villanueva-Quispe, Wilma Millones Liza, Dany Yudet Impact of Perceived Value Factors on Student Loyalty: The Moderating Role of Student Trust |
| title | Impact of Perceived Value Factors on Student Loyalty: The Moderating Role of Student Trust |
| title_full | Impact of Perceived Value Factors on Student Loyalty: The Moderating Role of Student Trust |
| title_fullStr | Impact of Perceived Value Factors on Student Loyalty: The Moderating Role of Student Trust |
| title_full_unstemmed | Impact of Perceived Value Factors on Student Loyalty: The Moderating Role of Student Trust |
| title_short | Impact of Perceived Value Factors on Student Loyalty: The Moderating Role of Student Trust |
| title_sort | impact of perceived value factors on student loyalty the moderating role of student trust |
| topic | Perceived value trust university institutions loyalty students |
| topic_facet | Perceived value trust university institutions loyalty students |
| url | https://www.richtmann.org/journal/index.php/jesr/article/download/14148/13725 https://doi.org/10.36941/jesr-2025-0025 https://hdl.handle.net/20.500.15037/1386 |
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