The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective
This paper aims to build a predictive model that assesses how a healthy lifestyle affects different dimensions of perceived value (quality, social value, emotional value, and economic value) and how these dimensions impact the willingness to purchase healthy brands. A quantitative, non-experimental,...
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| Lenguaje: | inglés |
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2025
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| author | García-Salirrosas, Elizabeth Emperatriz Esponda-Perez, Jorge Alberto Millones Liza, Dany Yudet Haro-Zea, Karla Liliana Moreno-Barrera, Luiggi Agustin Ezcurra-Zavaleta, Ghenkis Amilcar Rivera-Echegaray, Luis Alberto Escobar‐Farfán, Manuel |
| author_browse | Escobar‐Farfán, Manuel Esponda-Perez, Jorge Alberto Ezcurra-Zavaleta, Ghenkis Amilcar García-Salirrosas, Elizabeth Emperatriz Haro-Zea, Karla Liliana Millones Liza, Dany Yudet Moreno-Barrera, Luiggi Agustin Rivera-Echegaray, Luis Alberto |
| author_facet | García-Salirrosas, Elizabeth Emperatriz Esponda-Perez, Jorge Alberto Millones Liza, Dany Yudet Haro-Zea, Karla Liliana Moreno-Barrera, Luiggi Agustin Ezcurra-Zavaleta, Ghenkis Amilcar Rivera-Echegaray, Luis Alberto Escobar‐Farfán, Manuel |
| author_sort | García-Salirrosas, Elizabeth Emperatriz |
| collection | Producción científica |
| description | This paper aims to build a predictive model that assesses how a healthy lifestyle affects different dimensions of perceived value (quality, social value, emotional value, and economic value) and how these dimensions impact the willingness to purchase healthy brands. A quantitative, non-experimental, and cross-sectional study was conducted with a sample of 515 participants. A self-administered questionnaire was used, and the data were analyzed using the PLS-SEM method. The findings indicate that a healthy lifestyle positively influences the perception of quality and the social, emotional, and economic value of healthy brands. However, only perceived quality, social value, and emotional value significantly impacted the willingness to purchase, while economic value did not show a relevant effect. It is concluded that a healthy lifestyle is a determining factor in the perception of the value of healthy foods, which reinforces the purchase intention, except for economic value. These findings suggest that companies should prioritize strategies that reinforce the quality and emotional and social connections of their products to encourage the consumption of healthy brands. This study contributes theoretically to the perceived value model in emerging markets and provides practical implications for designing more effective marketing strategies in the Peruvian context. |
| format | Article |
| id | oai:cris.upeu.edu.pe:20.500.15037/1385 |
| institution | UPeU |
| language | English |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| record_format | dspace |
| spelling | oai:cris.upeu.edu.pe:20.500.15037/13852026-10-30T16:15:43ZThe Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value PerspectiveGarcía-Salirrosas, Elizabeth EmperatrizEsponda-Perez, Jorge AlbertoMillones Liza, Dany YudetHaro-Zea, Karla LilianaMoreno-Barrera, Luiggi AgustinEzcurra-Zavaleta, Ghenkis AmilcarRivera-Echegaray, Luis AlbertoEscobar‐Farfán, ManuelHealthy LifestyleHealthy FoodsPurchase IntentionPerceived ValuePeruvian ConsumersHealthy Brand MarketingThis paper aims to build a predictive model that assesses how a healthy lifestyle affects different dimensions of perceived value (quality, social value, emotional value, and economic value) and how these dimensions impact the willingness to purchase healthy brands. A quantitative, non-experimental, and cross-sectional study was conducted with a sample of 515 participants. A self-administered questionnaire was used, and the data were analyzed using the PLS-SEM method. The findings indicate that a healthy lifestyle positively influences the perception of quality and the social, emotional, and economic value of healthy brands. However, only perceived quality, social value, and emotional value significantly impacted the willingness to purchase, while economic value did not show a relevant effect. It is concluded that a healthy lifestyle is a determining factor in the perception of the value of healthy foods, which reinforces the purchase intention, except for economic value. These findings suggest that companies should prioritize strategies that reinforce the quality and emotional and social connections of their products to encourage the consumption of healthy brands. This study contributes theoretically to the perceived value model in emerging markets and provides practical implications for designing more effective marketing strategies in the Peruvian context.Articlehttps://pubmed.ncbi.nlm.nih.gov/39856880https://www.mdpi.com/2304-8158/14/2/213/pdf?version=1736668633https://doi.org/10.3390/foods14020213PMC1176454510.3390/foods14020213https://hdl.handle.net/20.500.15037/138539856880W4406303214enFoods2304-81582025-01-122026-06-13T09:56:35Z2026-06-13T09:56:35Z |
| spellingShingle | Healthy Lifestyle Healthy Foods Purchase Intention Perceived Value Peruvian Consumers Healthy Brand Marketing García-Salirrosas, Elizabeth Emperatriz Esponda-Perez, Jorge Alberto Millones Liza, Dany Yudet Haro-Zea, Karla Liliana Moreno-Barrera, Luiggi Agustin Ezcurra-Zavaleta, Ghenkis Amilcar Rivera-Echegaray, Luis Alberto Escobar‐Farfán, Manuel The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective |
| title | The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective |
| title_full | The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective |
| title_fullStr | The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective |
| title_full_unstemmed | The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective |
| title_short | The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective |
| title_sort | influence of healthy lifestyle on willingness to consume healthy food brands a perceived value perspective |
| topic | Healthy Lifestyle Healthy Foods Purchase Intention Perceived Value Peruvian Consumers Healthy Brand Marketing |
| topic_facet | Healthy Lifestyle Healthy Foods Purchase Intention Perceived Value Peruvian Consumers Healthy Brand Marketing |
| url | https://pubmed.ncbi.nlm.nih.gov/39856880 https://www.mdpi.com/2304-8158/14/2/213/pdf?version=1736668633 https://doi.org/10.3390/foods14020213 https://hdl.handle.net/20.500.15037/1385 |
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