Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry
The objective of this study is to propose a theoretical model where corporate environmental responsibility (CER) influences brand loyalty (BL), perception of brand quality (PQ), brand awareness (BA), and the comparison brand (BC). A survey was carried out using an online questionnaire, and informati...
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| Formato: | Artículo |
| Lenguaje: | inglés |
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2024
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| author | Carbajal-Rubio, Luis Alex García-Salirrosas, Elizabeth Emperatriz Villar Guevara, Miluska Maria del Carmen Escobar‐Farfán, Manuel Millones Liza, Dany Yudet |
| author_browse | Carbajal-Rubio, Luis Alex Escobar‐Farfán, Manuel García-Salirrosas, Elizabeth Emperatriz Millones Liza, Dany Yudet Villar Guevara, Miluska Maria del Carmen |
| author_facet | Carbajal-Rubio, Luis Alex García-Salirrosas, Elizabeth Emperatriz Villar Guevara, Miluska Maria del Carmen Escobar‐Farfán, Manuel Millones Liza, Dany Yudet |
| author_sort | Carbajal-Rubio, Luis Alex |
| collection | Producción científica |
| description | The objective of this study is to propose a theoretical model where corporate environmental responsibility (CER) influences brand loyalty (BL), perception of brand quality (PQ), brand awareness (BA), and the comparison brand (BC). A survey was carried out using an online questionnaire, and information was collected from 267. The research focuses on people who stated they were consumers of the sustainable food brand in Lima. To test the hypotheses of the proposed research model, the data were analyzed using the partial least squares path modeling method with SmartPLS software. The results showed a significant positive effect of CER on BL, PQ, BA, and BC. In conclusion, it can be stated that organizations that adopt sustainable practices and promote corporate environmental responsibility (CER) not only contribute to caring for the environment but can also improve essential aspects such as the equity of their corporate brand. Therefore, organizations must recognize the importance of taking transparent actions to strengthen the perception of their brand equity related to corporate environmental responsibility. This can translate into stronger customer loyalty and a more prominent position for sustainable food products. This study encourages prioritizing environmental responsibility, understanding that beyond contributing to the care of the environment, it also strengthens relevant aspects within the brand identity. |
| format | Article |
| id | oai:cris.upeu.edu.pe:20.500.15037/1231 |
| institution | UPeU |
| language | English |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| record_format | dspace |
| spelling | oai:cris.upeu.edu.pe:20.500.15037/12312026-11-02T22:00:04ZInfluence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food IndustryCarbajal-Rubio, Luis AlexGarcía-Salirrosas, Elizabeth EmperatrizVillar Guevara, Miluska Maria del CarmenEscobar‐Farfán, ManuelMillones Liza, Dany YudetThe objective of this study is to propose a theoretical model where corporate environmental responsibility (CER) influences brand loyalty (BL), perception of brand quality (PQ), brand awareness (BA), and the comparison brand (BC). A survey was carried out using an online questionnaire, and information was collected from 267. The research focuses on people who stated they were consumers of the sustainable food brand in Lima. To test the hypotheses of the proposed research model, the data were analyzed using the partial least squares path modeling method with SmartPLS software. The results showed a significant positive effect of CER on BL, PQ, BA, and BC. In conclusion, it can be stated that organizations that adopt sustainable practices and promote corporate environmental responsibility (CER) not only contribute to caring for the environment but can also improve essential aspects such as the equity of their corporate brand. Therefore, organizations must recognize the importance of taking transparent actions to strengthen the perception of their brand equity related to corporate environmental responsibility. This can translate into stronger customer loyalty and a more prominent position for sustainable food products. This study encourages prioritizing environmental responsibility, understanding that beyond contributing to the care of the environment, it also strengthens relevant aspects within the brand identity.Articlehttps://doi.org/10.1177/2158244024129213610.1177/21582440241292136https://hdl.handle.net/20.500.15037/1231W4403692215enSAGE Open2158-24402024-10-012026-06-13T09:50:47Z2026-06-13T09:50:47Z |
| spellingShingle | Carbajal-Rubio, Luis Alex García-Salirrosas, Elizabeth Emperatriz Villar Guevara, Miluska Maria del Carmen Escobar‐Farfán, Manuel Millones Liza, Dany Yudet Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry |
| title | Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry |
| title_full | Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry |
| title_fullStr | Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry |
| title_full_unstemmed | Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry |
| title_short | Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry |
| title_sort | influence of corporate environmental responsibility on dimensions of brand equity in the sustainable food industry |
| url | https://doi.org/10.1177/21582440241292136 https://hdl.handle.net/20.500.15037/1231 |
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