Changes in the Digital World: An Explanatory Analysis of the Key Factors Linked to Virtual Interactivity

Virtual interactivity in marketing has evolved significantly in recent decades, becoming an essential tool for effectively connecting with consumers in digital environments. Through interactive digital platforms, brands can generate a two-way dialogue with their customers, allowing them to obtain in...

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Autores principales:	Villar Guevara, Miluska Maria del Carmen, García-Salirrosas, Elizabeth Emperatriz, Gómez-Bayona, Ledy, Villar, David, Pari-Apaza, Magaly, Fernandez Mallma, Israel Joselito
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2025
Materias:	digitalization digital consciousness virtual interactivity relationship marketing WOW customer loyalty
Acceso en línea:	Ver en el sistema de origen Enlace permanente (DOI o Handle) Enlace permanente (DOI o Handle)
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