Assessing the contribution of corporate social responsibility to the dynamics of sustainable markets: the role of corporate image, satisfaction, and customer loyalty

Introduction Corporate social responsibility (CSR) has always played an essential role in the market, contributing to a more competitive and efficient business environment that must be incorporated across sectors, including financial institutions. This research examined whether CSR, customer satisfa...

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Autores principales:	Cruz, Gimena, Fernández, Yover, Villar Guevara, Miluska Maria del Carmen, Perez-Salluca, Mireya, Fernandez Mallma, Israel Joselito
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2026
Materias:	corporate image corporate social responsibility CSR customer loyalty customer satisfaction psychology of sustainability
Acceso en línea:	Ver en el sistema de origen Enlace permanente (DOI o Handle) Enlace permanente (DOI o Handle)
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