Factors influencing student retention university students: an analysis of institutional reputation, social responsibility and loyalty
Introduction This study investigates the impact of institutional reputation (IR), social responsibility (SR) and student loyalty (LY) on student retention (RT) in university students. Methods Using a quantitative, non-experimental, cross-sectional design, 409 students of private universities, both d...
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2025
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| author | Albornoz Toyohama, Roger Hiroshi Mendigure-Hachircana, Ruth Haro Casildo, Sady Lourdes Abanto Ramirez, Carlos Daniel |
| author_browse | Abanto Ramirez, Carlos Daniel Albornoz Toyohama, Roger Hiroshi Haro Casildo, Sady Lourdes Mendigure-Hachircana, Ruth |
| author_facet | Albornoz Toyohama, Roger Hiroshi Mendigure-Hachircana, Ruth Haro Casildo, Sady Lourdes Abanto Ramirez, Carlos Daniel |
| author_sort | Albornoz Toyohama, Roger Hiroshi |
| collection | Producción científica |
| description | Introduction This study investigates the impact of institutional reputation (IR), social responsibility (SR) and student loyalty (LY) on student retention (RT) in university students. Methods Using a quantitative, non-experimental, cross-sectional design, 409 students of private universities, both domestic and foreign, were surveyed. Results Analysis using Partial Least Square Structural Equation Modeling (PLS-SEM) revealed that SR positively influences LY ( β = 0.218, p < 0.001) and RT ( β = 0.123, p = 0.006). LY showed a strong impact on RT ( β = 0.765, p < 0.001), whereas IR significantly influenced LY ( β = 0.556, p < 0.001). Contrary to expectations, no direct relationship was found between institutional reputation and retention. In addition, it was shown that SR had a positive effect on IR ( β = 0.531, p < 0.001). Conclusion Based on the results obtained, it is concluded that SR positively predicts LY, RT and IR, Ly positively predicts RT and IR LY, with significant implications for university management and research at this educational level. |
| format | Article |
| id | oai:cris.upeu.edu.pe:20.500.15037/110 |
| institution | UPeU |
| language | English |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
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| spelling | oai:cris.upeu.edu.pe:20.500.15037/1102026-10-30T16:49:02ZFactors influencing student retention university students: an analysis of institutional reputation, social responsibility and loyaltyAlbornoz Toyohama, Roger HiroshiMendigure-Hachircana, RuthHaro Casildo, Sady LourdesAbanto Ramirez, Carlos Danielstudents retentionuniversity studentsinstitutional reputationsocial responsibilitystudent loyaltyIntroduction This study investigates the impact of institutional reputation (IR), social responsibility (SR) and student loyalty (LY) on student retention (RT) in university students. Methods Using a quantitative, non-experimental, cross-sectional design, 409 students of private universities, both domestic and foreign, were surveyed. Results Analysis using Partial Least Square Structural Equation Modeling (PLS-SEM) revealed that SR positively influences LY ( β = 0.218, p < 0.001) and RT ( β = 0.123, p = 0.006). LY showed a strong impact on RT ( β = 0.765, p < 0.001), whereas IR significantly influenced LY ( β = 0.556, p < 0.001). Contrary to expectations, no direct relationship was found between institutional reputation and retention. In addition, it was shown that SR had a positive effect on IR ( β = 0.531, p < 0.001). Conclusion Based on the results obtained, it is concluded that SR positively predicts LY, RT and IR, Ly positively predicts RT and IR LY, with significant implications for university management and research at this educational level.Articlehttps://www.frontiersin.org/journals/education/articles/10.3389/feduc.2025.1499518/pdfhttps://doi.org/10.3389/feduc.2025.149951810.3389/feduc.2025.1499518https://hdl.handle.net/20.500.15037/110W4408636620enFrontiers in Education2504-284X2025-03-192026-06-13T02:37:15Z2026-06-13T02:37:15Z |
| spellingShingle | students retention university students institutional reputation social responsibility student loyalty Albornoz Toyohama, Roger Hiroshi Mendigure-Hachircana, Ruth Haro Casildo, Sady Lourdes Abanto Ramirez, Carlos Daniel Factors influencing student retention university students: an analysis of institutional reputation, social responsibility and loyalty |
| title | Factors influencing student retention university students: an analysis of institutional reputation, social responsibility and loyalty |
| title_full | Factors influencing student retention university students: an analysis of institutional reputation, social responsibility and loyalty |
| title_fullStr | Factors influencing student retention university students: an analysis of institutional reputation, social responsibility and loyalty |
| title_full_unstemmed | Factors influencing student retention university students: an analysis of institutional reputation, social responsibility and loyalty |
| title_short | Factors influencing student retention university students: an analysis of institutional reputation, social responsibility and loyalty |
| title_sort | factors influencing student retention university students an analysis of institutional reputation social responsibility and loyalty |
| topic | students retention university students institutional reputation social responsibility student loyalty |
| topic_facet | students retention university students institutional reputation social responsibility student loyalty |
| url | https://www.frontiersin.org/journals/education/articles/10.3389/feduc.2025.1499518/pdf https://doi.org/10.3389/feduc.2025.1499518 https://hdl.handle.net/20.500.15037/110 |
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