Proposal of a guide for the interpretation, simplification of the regulatory process and good tax compliance, case of digital taxpayers, influencers

Influencers generate opinions in individuals through multiple virtual platforms, this phenomenon implies social influence that induces consumers to buy and direct these activities to the sponsorship of brands, which means monetary income for the influencer. Many of these incomes are not reported to...

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Autores principales: Mamani Monrroy, Karen Yosio, Moreno Leyva, Nelly Rosario, Santander, Kodi, Salinas, Shirley Eliza, Sanchez Garces, Jorge Alejandro
Formato: Artículo
Lenguaje:inglés
Publicado: 2023
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author Mamani Monrroy, Karen Yosio
Moreno Leyva, Nelly Rosario
Santander, Kodi
Salinas, Shirley Eliza
Sanchez Garces, Jorge Alejandro
author_browse Mamani Monrroy, Karen Yosio
Moreno Leyva, Nelly Rosario
Salinas, Shirley Eliza
Sanchez Garces, Jorge Alejandro
Santander, Kodi
author_facet Mamani Monrroy, Karen Yosio
Moreno Leyva, Nelly Rosario
Santander, Kodi
Salinas, Shirley Eliza
Sanchez Garces, Jorge Alejandro
author_sort Mamani Monrroy, Karen Yosio
collection Producción científica
description Influencers generate opinions in individuals through multiple virtual platforms, this phenomenon implies social influence that induces consumers to buy and direct these activities to the sponsorship of brands, which means monetary income for the influencer. Many of these incomes are not reported to the tax system, which causes evasion due to misinformation or lack of knowledge. Therefore, the need for a correct adaptation and interpretation of the Peruvian tax regulations for the payment of taxes on income received by this segment of taxpayers was observed. The purpose of this research was a guide that interprets, simplifies the processes and provides a regulatory framework for tax compliance for domiciled and non-domiciled influencers. The tax guide was designed thanks to the adaptation of the Scribber methodology and consisted of 4 steps: Familiarization, coding, theme generation, defining themes. The guide was organized in level 01, describing how to achieve the tax obligation in the sector of digital taxpayers influencers, level 02, where the activities described by the regulations are mentioned and level 3, tax procedures carried out by the tax administration to influencers. This guide is an aid to define the category that attributes the taxpayer's tax payment method. By identifying the tax categorization code according to the type of activity. It identifies the key factors to be able to interpret and adapt the law to the influencer's activities.
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spelling oai:cris.upeu.edu.pe:20.500.15037/10892026-11-02T22:00:04ZProposal of a guide for the interpretation, simplification of the regulatory process and good tax compliance, case of digital taxpayers, influencersMamani Monrroy, Karen YosioMoreno Leyva, Nelly RosarioSantander, KodiSalinas, Shirley ElizaSanchez Garces, Jorge AlejandroInfluencers generate opinions in individuals through multiple virtual platforms, this phenomenon implies social influence that induces consumers to buy and direct these activities to the sponsorship of brands, which means monetary income for the influencer. Many of these incomes are not reported to the tax system, which causes evasion due to misinformation or lack of knowledge. Therefore, the need for a correct adaptation and interpretation of the Peruvian tax regulations for the payment of taxes on income received by this segment of taxpayers was observed. The purpose of this research was a guide that interprets, simplifies the processes and provides a regulatory framework for tax compliance for domiciled and non-domiciled influencers. The tax guide was designed thanks to the adaptation of the Scribber methodology and consisted of 4 steps: Familiarization, coding, theme generation, defining themes. The guide was organized in level 01, describing how to achieve the tax obligation in the sector of digital taxpayers influencers, level 02, where the activities described by the regulations are mentioned and level 3, tax procedures carried out by the tax administration to influencers. This guide is an aid to define the category that attributes the taxpayer's tax payment method. By identifying the tax categorization code according to the type of activity. It identifies the key factors to be able to interpret and adapt the law to the influencer's activities.Articlehttps://pubmed.ncbi.nlm.nih.gov/37327236https://doi.org/10.1371/journal.pone.0286617PMC1027545010.1371/journal.pone.0286617https://hdl.handle.net/20.500.15037/108937327236W4380881632enPLoS ONE1932-62032023-06-162026-06-13T09:45:49Z2026-06-13T09:45:49Z
spellingShingle Mamani Monrroy, Karen Yosio
Moreno Leyva, Nelly Rosario
Santander, Kodi
Salinas, Shirley Eliza
Sanchez Garces, Jorge Alejandro
Proposal of a guide for the interpretation, simplification of the regulatory process and good tax compliance, case of digital taxpayers, influencers
title Proposal of a guide for the interpretation, simplification of the regulatory process and good tax compliance, case of digital taxpayers, influencers
title_full Proposal of a guide for the interpretation, simplification of the regulatory process and good tax compliance, case of digital taxpayers, influencers
title_fullStr Proposal of a guide for the interpretation, simplification of the regulatory process and good tax compliance, case of digital taxpayers, influencers
title_full_unstemmed Proposal of a guide for the interpretation, simplification of the regulatory process and good tax compliance, case of digital taxpayers, influencers
title_short Proposal of a guide for the interpretation, simplification of the regulatory process and good tax compliance, case of digital taxpayers, influencers
title_sort proposal of a guide for the interpretation simplification of the regulatory process and good tax compliance case of digital taxpayers influencers
url https://pubmed.ncbi.nlm.nih.gov/37327236
https://doi.org/10.1371/journal.pone.0286617
https://hdl.handle.net/20.500.15037/1089
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