Implementing the RECONAC Marketing Strategy for the Interaction and Brand Adoption of Peruvian University Students

In marketing, there is a notable lack of models, which leads to the loss of potential customers since there is no feedback for improvement in the marketing strategy. In the face of the Internet revolution, this study used digital channels and interaction to achieve potential customer retention throu...

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Autores principales:	Sanchez Garces, Jorge Alejandro, Soria Quijaite, Juan Jesus, Turpo Chaparro, Josue Edison, Avila-George, Himer, López Gonzales, Javier Linkolk
Formato:	Artículo
Lenguaje:	inglés
Publicado:	2021
Materias:	marketing strategy funnel acquisition conversion retention
Acceso en línea:	Ver en el sistema de origen Enlace permanente (DOI o Handle) Enlace permanente (DOI o Handle)
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