The Kelloggs the battling brothers of Battle Creek
"John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake C...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Publicado: |
New York :
Pantheon Books,
2017.
|
| Edición: | Primera Edición. |
| Materias: | |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Tabla de Contenidos:
- Introduction : The Cain and Abel of America's heartland
- Part I. "Michigan fever". "Go west, young man"
- The chosen one
- New brooms sweep clean
- Long-distance learning
- Part II. An empire of wellness. Building the San
- "What's more American than corn flakes?"
- "Fire!" ... and cease-fire
- The new San
- Part III. Manufacturing health. The San's operations
- A "university of health"
- Will's place
- Part IV. Battles of old age. The prison of resentment
- The doctor's crusade against race degeneracy
- A full plate
- "Uneasy lies the head that wears a crown"
- The final score.