Marketing management
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| Autores principales: | , , |
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| Formato: | Libro |
| Publicado: |
Harlow, England :
Pearson Education Limited,
2022.
|
| Edición: | 16th ed., Global edition. |
| Materias: | |
| Etiquetas: |
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| LEADER | 00000cam a22000004i 4500 | ||
|---|---|---|---|
| 003 | PE-LiUPU | ||
| 005 | 20260715215319.0 | ||
| 008 | 2022s2022 uk a |b 000 0 eng d | ||
| 020 | |a 9781292404813 | ||
| 035 | |a PE-LiUPU000006 | ||
| 040 | |a PE-LiUPU |b eng |c PE-LiUPU | ||
| 082 | 0 | 4 | |a 658.8 |b K87m |2 23 |
| 100 | 1 | |a Kotler, Philip, |e author. | |
| 245 | 1 | 0 | |a Marketing management / |c Philip Kotler, Northwestern University ; Kevin Lane Keller, Dartmouth College ; Alexander Chernev, Northwestern University. |
| 250 | |a 16th ed., Global edition. | ||
| 264 | 1 | |a Harlow, England : |b Pearson Education Limited, |c 2022. | |
| 300 | |a 595 pages : |b illustrations (color) ; |c 28 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references, glossary, and indexes. | ||
| 505 | 0 | |a Fundamentals of marketing management -- Understanding the market -- Developing a viable market strategy -- Designing value -- Communicating value -- Delivering value -- Managing growth. | |
| 546 | |a Text in English. | ||
| 650 | 1 | 8 | |a Marketing |x Administración. |
| 650 | 1 | 8 | |a Mercadeo estratégico. |
| 650 | 1 | 8 | |a Gestión de mercados internacionales. |
| 700 | 1 | |a Keller, Kevin Lane, |e author. | |
| 700 | 1 | |a Chernev, Alexander, |e author. | |
| 999 | |c 44448 |d 44448 | ||
| 980 | |6 4098 |a Christiam Castillo |8 4098 |g Christiam Castillo | ||