Marketing management
Guardado en:
| Autores principales: | , , |
|---|---|
| Formato: | Libro |
| Lenguaje: | español |
| Publicado: |
Harlow, England :
Pearson Education Limited,
2022.
|
| Edición: | 16th ed., Global edition. |
| Materias: | |
| Etiquetas: |
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MARC
| LEADER | 00000cam a22000004i 4500 | ||
|---|---|---|---|
| 003 | PE-LiUPU | ||
| 005 | 20260715215319.0 | ||
| 008 | 250827b |||||||| |||| 00| 0 spa d | ||
| 020 | |a 9781292404813 | ||
| 040 | |a PE-LiUPU |b eng |c PE-LiUPU |d PE-LiUPU |e rda | ||
| 082 | 0 | 4 | |a 658.8 |b K87m |2 21 |
| 100 | 1 | |a Kotler, Philip, |e author. | |
| 245 | 1 | 0 | |a Marketing management / |c Philip Kotler, Northwestern University ; Kevin Lane Keller, Dartmouth College ; Alexander Chernev, Northwestern University. |
| 250 | |a 16th ed., Global edition. | ||
| 264 | 1 | |a Harlow, England : |b Pearson Education Limited, |c 2022. | |
| 300 | |a 605 pages : |b illustrations (color) ; |c 28 cm | ||
| 504 | |a Includes bibliographical references, glossary, and indexes. | ||
| 505 | 0 | |a Fundamentals of marketing management -- Understanding the market -- Developing a viable market strategy -- Designing value -- Communicating value -- Delivering value -- Managing growth. | |
| 546 | |a Text in English. | ||
| 650 | 1 | 8 | |a Marketing |x Administración. |
| 650 | 1 | 8 | |a Mercadeo estratégico. |
| 650 | 1 | 8 | |a Gestión de mercados internacionales. |
| 700 | 1 | |a Keller, Kevin Lane, |e author. | |
| 700 | 1 | |a Chernev, Alexander, |e author. | |
| 942 | |2 Dewey Decimal Classification |c Libro | ||
| 980 | |6 4098 |a Christiam Castillo |8 4098 |g Christiam Castillo | ||
| 999 | |c 44447 |d 44447 | ||
| 952 | |0 No retirado |1 No perdido |2 Dewey Decimal Classification |4 No dañado |7 Disponible para préstamo |8 Colección General |a Biblioteca Tarapoto |b Biblioteca Tarapoto |c Estante de Marketing |d 2024-08-16 |e Compra, LICTUN SAC |l 0 |o 658.8 K87m |p FT04475 |r 2025-08-27 18:44:51 |t e1 |y Libro | ||