BUSN 3
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| Formato: | Libro |
| Lenguaje: | inglés |
| Edición: | Student edition. |
| Materias: | |
| Etiquetas: |
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Tabla de Contenidos:
- Business now: change is the only constant
- Econimics: The framework for business
- The world markplace: business whitout borders
- Business ethics and social responsability: doing well by doing good
- BUsiness formation: choosing the from that fits
- Small business and entrepreneurship: economic rocket fuel-- Accountinging: desicion marking by the numbers
- finance: acquiring and using funds to maximize value
- securities markets: trading financial resources
- Marketing: Building profitable customer conecctions
- Product and promotion: Creating and communicating value
- Distribution and pricing: right product, right person, right place, right price-- Management, Motivation, and leadership: bringing to life
- Human resource management: building a top-quality workforce
- Managing information and tecnology: finding new ways to learn and link
- operations management: putting it all together.