Architectural strategies (marketing, icon, politics, masses, developer, the no. 1)
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| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | inglés |
| Edición: | Primera edición |
| Materias: | |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
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Tabla de Contenidos:
- Background
- Where we are coming from and where we are now
- MARKETING
- How to sell by using the rules of marketing
- ICON
- How to sell using 'iconic' and 'link' buildings
- POLITICS
- How to see people and problems behind numbers and graphs
- MASSES
- The value of repetition in providing a solution for the masses
- DEVELOPER
- Designing by seeking customer demand: the 'architect-developer'
- The No. l
- Function follows strategy.