El canon del management los libros clave

Guardado en:
Detalles Bibliográficos
Autor principal: Durán-Pich, Alfonso (autor.)
Formato: Libro
Lenguaje:español
Publicado: Barcelona : Deusto, 2010.
Materias:
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Tabla de Contenidos:
  • Una aproximación histórica
  • El canon del Management
  • Administration industrielle et Générale (1918)
  • How to Win Friends and Influence people (1936)
  • The functions of the executive (1938)
  • The practice of Management (1954)
  • Motivación and Personality (1954)
  • The organization Man (1956)
  • Personality and organization (1957)
  • Organizations (1958)
  • The motivation to work (1959)
  • The human side of enterprise (1960)
  • Strategy and structure (1962)
  • Innovation in marketing (1962)
  • My years with general motors (1963)
  • Corporate strategy (1965)
  • The effective executive (1966)
  • The will to manage (1966)
  • Marketing management (1967)
  • Up the organization (1970)
  • The limits to Growth (1972)
  • The nature of managerial work (1973)
  • Small is beautiful (1973)
  • Toyota production system (1978)
  • Competitive strategy (1980)
  • The art of japanese management (1981)
  • In search of excellence (1982).