Marketing for congregations choosing to serve people more effectively

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Detalles Bibliográficos
Autor principal: Shawchuch, Norman (autor.)
Otros Autores: Shawchuck, Norman, 1935-
Formato: Libro
Publicado: Nashville : Abingdon press, 1996.
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Tabla de Contenidos:
  • Facing change and crisis in congragations
  • Approaching people in the right spirit
  • Serving people effectively
  • Traveling the marketing trail
  • Finding out what people need and want
  • Ordering your priorities
  • Capitaling on opportunities
  • Designing your program offerings
  • Communicating with key publics
  • Energizing members and volunteers
  • Atracting needed resources
  • Marketing is not enough.