Resultados de búsqueda - IMDEA~

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    Modelos de Inteligencia de negocios y analítica digital en campañas de marketing digital una revisión sistemática por Rolando Junior Rojas-Huamán, Yngue Elizabeth Ramírez-Pezo, George Brayam Murrieta-Patow

    Publicado 2025
    “…This article presents a systematic review on the application of Business Intelligence (BI) models and Digital Analytics in digital marketing campaigns, with emphasis on small and medium-sized enterprises (SMEs) in the San Martín region of Peru. Based on indexed and open-access academic literature, the study identified the most effective models for optimizing decision-making, personalizing campaigns, and maximizing return on investment (ROI). …”
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    The relationship between positive relationships and fear of loneliness on the academic engagement of Peruvian university students por Jonatán Padilla-Guevara, Jhordy Andy Irene-Mendoza, Luz Keyli Goycochea-Rodrigo, Joel Palomino-Ccasa, Jhordan Jhonny Mayta Llanos, Julio Cjuno

    Publicado 2026
    “…The results indicated an adequate fit of the proposed model [χ 2 (116) = 324, p < 0.001, CFI = 0.994, RMSEA = 0.051, SRMR = 0.043]. The findings showed that positive relationships were negatively associated with fear of loneliness ( β = −0.14, p = 0.001) and positively associated with academic engagement ( β = 0.51, p < 0.001). …”
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    Influence of innovation skills and entrepreneurial capacities on digital entrepreneurship in Peruvian university students por Max Joel Tapullima-Davila, Luz Neri Rojas Huamán, Carmen Doreli Guerrero-Chocán, Maribel Paredes Saavedra, José Joel Cruz-Tarrillo

    Publicado 2026
    “…The results indicate that innovation skills have positive effects on entrepreneurial skills ( β = 0.886; p < 0.001) and digital entrepreneurship ( β = 0.288; p < 0.001); and that entrepreneurial skills are influenced by digital entrepreneurship ( β = 0.654; p < 0.001), in addition, entrepreneurial skills play an important mediating role between innovation skills and digital entrepreneurship ( β = 0.579; p < 0.001), with indicators of optimal model adjustments (GFI = 0.972; RMSEA = 0.054; CFI = 0.993). The findings indicate the need to implement university programs to optimize innovation, creativity, and management strategies within educational settings. …”
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