Resultados de búsqueda - IMDEA~
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Modelos de Inteligencia de negocios y analítica digital en campañas de marketing digital una revisión sistemática
Publicado 2025“…This article presents a systematic review on the application of Business Intelligence (BI) models and Digital Analytics in digital marketing campaigns, with emphasis on small and medium-sized enterprises (SMEs) in the San Martín region of Peru. Based on indexed and open-access academic literature, the study identified the most effective models for optimizing decision-making, personalizing campaigns, and maximizing return on investment (ROI). …”
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The relationship between positive relationships and fear of loneliness on the academic engagement of Peruvian university students
Publicado 2026“…The results indicated an adequate fit of the proposed model [χ 2 (116) = 324, p < 0.001, CFI = 0.994, RMSEA = 0.051, SRMR = 0.043]. The findings showed that positive relationships were negatively associated with fear of loneliness ( β = −0.14, p = 0.001) and positively associated with academic engagement ( β = 0.51, p < 0.001). …”
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Influence of innovation skills and entrepreneurial capacities on digital entrepreneurship in Peruvian university students
Publicado 2026“…The results indicate that innovation skills have positive effects on entrepreneurial skills ( β = 0.886; p < 0.001) and digital entrepreneurship ( β = 0.288; p < 0.001); and that entrepreneurial skills are influenced by digital entrepreneurship ( β = 0.654; p < 0.001), in addition, entrepreneurial skills play an important mediating role between innovation skills and digital entrepreneurship ( β = 0.579; p < 0.001), with indicators of optimal model adjustments (GFI = 0.972; RMSEA = 0.054; CFI = 0.993). The findings indicate the need to implement university programs to optimize innovation, creativity, and management strategies within educational settings. …”
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