Resultados de búsqueda - "willingness to pay"

Do we choose an eco-friendly product to build a sustainable future? The role of brand authenticity on willingness to pay more, sustainability consciousness, and green purchase inte... por Luis Caceres Polloyqueri, Kely Quispe-Ventura, Israel Fernández-Mallma, Miluska Villar-Guevara

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Brand attachment, willingness to pay more, satisfaction, and intelligent customer experience: Empirical evidence of Peruvian consumer purchasing behavior por Deyri Naomy Aguirre-Chavez, Betsabe Valery Tacsa-Sulca, Dany Yudet Millones-Liza, Miluska Villar-Guevara

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A Review of Sensory Marketing and Its Influence on Consumer Perceptions of Food Purchasing, 2025 por José Eber Paz Vílchez, Jimena Judith Huamán Caro, Angela Lucia Muñoz Montoya

Materias: “…willingness to pay…”
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