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    <title>Resultados para "consumer behavior"</title>
    <description>Mostrando 1 - 28 Resultados de 28</description>
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    <item>
      <title>Healthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model</title>
      <pubDate>Wed, 01 Jan 2025 03:27:26 -0500</pubDate>
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      <author>García-Salirrosas, Elizabeth Emperatriz</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>García-Salirrosas, Elizabeth Emperatriz</dc:creator>
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    <item>
      <title>Design and validation of the brand personality scale in food industries</title>
      <pubDate>Wed, 01 Jan 2025 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/oai:cris.upeu.edu.pe:20.500.15037%2F233</link>
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      <author>Cruz Tarrillo, Jose Joel</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Cruz Tarrillo, Jose Joel</dc:creator>
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      <title>Personality and image as predictors of the intention to revisit and recommend tourist destinations</title>
      <pubDate>Sun, 01 Jan 2023 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/oai:cris.upeu.edu.pe:20.500.15037%2F246</link>
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      <author>Cruz Tarrillo, Jose Joel</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2023</dc:date>
      <dc:creator>Cruz Tarrillo, Jose Joel</dc:creator>
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    <item>
      <title>Health Consciousness, Sensory Appeal, and Perception of Front-of-Package Food Labels as Predictors of Purchase Intention for Unhealthy Foods in Peruvian University Students</title>
      <pubDate>Wed, 01 Jan 2025 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/oai:cris.upeu.edu.pe:20.500.15037%2F263</link>
      <guid>https://discovery.upeu.edu.pe/Record/oai:cris.upeu.edu.pe:20.500.15037%2F263</guid>
      <author>Saintila, Jacksaint</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Saintila, Jacksaint</dc:creator>
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      <title>Factors That Influence the Purchase Intention of Andean Grains in University Students in the Peruvian Market</title>
      <pubDate>Wed, 01 Jan 2025 03:27:26 -0500</pubDate>
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      <guid>https://discovery.upeu.edu.pe/Record/oai:cris.upeu.edu.pe:20.500.15037%2F441</guid>
      <author>Millones Liza, Dany Yudet</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Millones Liza, Dany Yudet</dc:creator>
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      <title>Calidad de servicio y fidelización del cliente: un estudio de correlación</title>
      <pubDate>Wed, 01 Jan 2020 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/openalex:W3182070121</link>
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      <author>Salomón Axel Vásquez Campos</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2020</dc:date>
      <dc:creator>Salomón Axel Vásquez Campos</dc:creator>
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      <title>Neuromarketing como predictor en la decisión de compra de clientes en farmacias y boticas.</title>
      <pubDate>Sat, 01 Jan 2022 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/openalex:W4311787576</link>
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      <author>Katherin Santillán Guzmán</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2022</dc:date>
      <dc:creator>Katherin Santillán Guzmán</dc:creator>
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      <title>Electronic commerce and the quality of customer service in the Millennial generation of Cercado de Lima</title>
      <pubDate>Sun, 01 Jan 2023 03:27:26 -0500</pubDate>
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      <author>Jessica Núñez Suaquita</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2023</dc:date>
      <dc:creator>Jessica Núñez Suaquita</dc:creator>
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      <title>Service quality and mobile phone user satisfaction in a Peruvian university</title>
      <pubDate>Sun, 01 Jan 2023 03:27:26 -0500</pubDate>
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      <author>Edelia García Camizán</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2023</dc:date>
      <dc:creator>Edelia García Camizán</dc:creator>
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      <title>Evaluation of Behavior of Consumers with Respect to Expired Food</title>
      <pubDate>Sun, 01 Jan 2023 03:27:26 -0500</pubDate>
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      <author>Javier S. Córdova‐Ramos</author>
      <dc:format>Preprint</dc:format>
      <dc:date>2023</dc:date>
      <dc:creator>Javier S. Córdova‐Ramos</dc:creator>
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    <item>
      <title>Promoción y Publicidad: Impacto en la Adquisición de Medicamentos por Parte de los Usuarios en Farmacias: Un Análisis de Revisión</title>
      <pubDate>Mon, 01 Jan 2024 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/openalex:W4394741781</link>
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      <author>Eva María Ventura Hernández</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2024</dc:date>
      <dc:creator>Eva María Ventura Hernández</dc:creator>
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    <item>
      <title>Relationship marketing and customer loyalty at Cineplanet and Cinemark, Lima</title>
      <pubDate>Mon, 01 Jan 2024 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/openalex:W4400101008</link>
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      <author>Cristhian Alva Guarniz</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2024</dc:date>
      <dc:creator>Cristhian Alva Guarniz</dc:creator>
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    <item>
      <title>Relationship Marketing and customer loyalty in the company Saga Falabella S.A. Cusco</title>
      <pubDate>Mon, 01 Jan 2024 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/openalex:W4400101637</link>
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      <author>Silvia Aydee Huittoccollo Huirse</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2024</dc:date>
      <dc:creator>Silvia Aydee Huittoccollo Huirse</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Branding as a positioning strategy for the Adra Peru brand</title>
      <pubDate>Mon, 01 Jan 2024 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/openalex:W4406462534</link>
      <guid>https://discovery.upeu.edu.pe/Record/openalex:W4406462534</guid>
      <author>René Judit Mejia Ramírez</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2024</dc:date>
      <dc:creator>René Judit Mejia Ramírez</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Customer satisfaction and parent loyalty in an educational institution</title>
      <pubDate>Mon, 01 Jan 2024 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/openalex:W4412054207</link>
      <guid>https://discovery.upeu.edu.pe/Record/openalex:W4412054207</guid>
      <author>Rafael Romero-Carazas</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2024</dc:date>
      <dc:creator>Rafael Romero-Carazas</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Factors associated with the use of health information on the internet and self-medication: A cross-sectional study of Peruvian adults</title>
      <pubDate>Wed, 01 Jan 2025 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/openalex:W4413369195</link>
      <guid>https://discovery.upeu.edu.pe/Record/openalex:W4413369195</guid>
      <author>Verónica Franceska Prado-Aranzábal</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Verónica Franceska Prado-Aranzábal</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Impacto del valor de marca en la intención de compra: un análisis diferenciado por sexo y edad en Ceramics Import</title>
      <pubDate>Wed, 01 Jan 2025 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/openalex:W4415327345</link>
      <guid>https://discovery.upeu.edu.pe/Record/openalex:W4415327345</guid>
      <author>Miriam Mamani-Luque</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2025</dc:date>
      <dc:creator>Miriam Mamani-Luque</dc:creator>
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    <item>
      <title>Adopción de billeteras móviles y su relación con la rentabilidad de empresarios comerciales del mercado Bellavista, Puno</title>
      <pubDate>Thu, 01 Jan 2026 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/openalex:W7160165689</link>
      <guid>https://discovery.upeu.edu.pe/Record/openalex:W7160165689</guid>
      <author>Flor Nilda Chura Yupanqui</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2026</dc:date>
      <dc:creator>Flor Nilda Chura Yupanqui</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>El Posicionamiento de Marca como Variable Mediadora entre el Marketing Digital y la Satisfacción del Cliente en el Sector Retail, Juliaca 2026</title>
      <pubDate>Thu, 01 Jan 2026 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/openalex:W7162853581</link>
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      <author>Nolberto Garcia Valdez</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2026</dc:date>
      <dc:creator>Nolberto Garcia Valdez</dc:creator>
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      <title>POST-COVID-19 UNIVERSITY SERVICE MARKETING MODEL FOR INSTITUTIONAL IMAGE AND USER SATISFACTION</title>
      <pubDate>Thu, 01 Jan 2026 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/openalex:W7163758992</link>
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      <author>Eber Paz Vilchez, Sandrita Huamán Moreto, Jose Tarrillo Paredes and Robin Diaz Saavedra</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2026</dc:date>
      <dc:creator>Eber Paz Vilchez, Sandrita Huamán Moreto, Jose Tarrillo Paredes and Robin Diaz Saavedra</dc:creator>
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      <title>Influencia de las promociones y descuentos en la intención de compra de los clientes de Seduction Boutique, Juliaca – 2026</title>
      <pubDate>Thu, 01 Jan 2026 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/openalex:W7166447195</link>
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      <author>Mary Carmen Grandez Flores</author>
      <dc:format>Dissertation</dc:format>
      <dc:date>2026</dc:date>
      <dc:creator>Mary Carmen Grandez Flores</dc:creator>
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    <item>
      <title>Evaluating the Ethical Beliefs of the Peruvian Consumer After the COVID-19 Pandemic: An Approach from the Perspective of Green Consumption Orientation and Green Purchasing Intention</title>
      <pubDate>Thu, 01 Jan 2026 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/openalex:W7167483241</link>
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      <author>Miluska Villar-Guevara</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2026</dc:date>
      <dc:creator>Miluska Villar-Guevara</dc:creator>
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      <title>Do we choose an eco-friendly product to build a sustainable future? The role of brand authenticity on willingness to pay more, sustainability consciousness, and green purchase intention</title>
      <pubDate>Thu, 01 Jan 2026 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/openalex:W7170055561</link>
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      <author>Luis Caceres Polloyqueri</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2026</dc:date>
      <dc:creator>Luis Caceres Polloyqueri</dc:creator>
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      <title>Consumer-oriented agritourism research: a PRISMA-ScR-guided evidence map and NLP-based semantic analysis</title>
      <pubDate>Thu, 01 Jan 2026 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/openalex:W7208789411</link>
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      <author>Alexander Haro-Sarango</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2026</dc:date>
      <dc:creator>Alexander Haro-Sarango</dc:creator>
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    <item>
      <title>Consumer Behavior Toward Andean Grains Among Young Peruvian Adults: Purchase Patterns, Motivations, and Barriers Across Cultural Contexts</title>
      <pubDate>Thu, 01 Jan 2026 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/openalex:W7213868549</link>
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      <author>Dany Yudet Millones-Liza</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2026</dc:date>
      <dc:creator>Dany Yudet Millones-Liza</dc:creator>
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    <item>
      <title>Service, Quality and Satisfaction in Rent a Card Company</title>
      <pubDate>Sat, 01 Jan 2022 03:27:26 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/openalex:W7216710654</link>
      <guid>https://discovery.upeu.edu.pe/Record/openalex:W7216710654</guid>
      <author>Rafael Romero Carazas</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2022</dc:date>
      <dc:creator>Rafael Romero Carazas</dc:creator>
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      <title>Brand attachment, willingness to pay more, satisfaction, and intelligent customer experience: Empirical evidence of Peruvian consumer purchasing behavior</title>
      <pubDate>Thu, 01 Jan 2026 03:27:26 -0500</pubDate>
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      <author>Deyri Naomy Aguirre-Chavez</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2026</dc:date>
      <dc:creator>Deyri Naomy Aguirre-Chavez</dc:creator>
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      <title>Uso de billeteras digitales y gastos personales en estudiantes de Ingeniería Ambiental</title>
      <pubDate>Thu, 01 Jan 2026 03:27:26 -0500</pubDate>
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      <author>Anderson Choque Mamani</author>
      <dc:format>Artículo</dc:format>
      <dc:date>2026</dc:date>
      <dc:creator>Anderson Choque Mamani</dc:creator>
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