Resultados de búsqueda - "brand authenticity"

Do we choose an eco-friendly product to build a sustainable future? The role of brand authenticity on willingness to pay more, sustainability consciousness, and green purchase inte... por Luis Caceres Polloyqueri, Kely Quispe-Ventura, Israel Fernández-Mallma, Miluska Villar-Guevara

Materias: “…brand authenticity…”
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