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      <title>Fundamentos de marketing</title>
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      <title>Fundamentos de marketing de servicios : conceptos, estrategias y casos</title>
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      <link>https://discovery.upeu.edu.pe/Record/18012</link>
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      <link>https://discovery.upeu.edu.pe/Record/20993</link>
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      <author>Martín, Enrique</author>
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      <author>Lovelock, Christopher</author>
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      <title>Franquicias : opción de desarrollo estratégico</title>
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      <link>https://discovery.upeu.edu.pe/Record/24343</link>
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      <author>Gastañaduy Benel, Alfonso, 1948-</author>
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      <title>Ingeniería de la exportación y medios internacionales de pago</title>
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      <link>https://discovery.upeu.edu.pe/Record/24921</link>
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      <author>Araujo Mattos, Cintya Sharon</author>
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      <title>Marketing internacional : teoría y 50 casos</title>
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      <link>https://discovery.upeu.edu.pe/Record/25094</link>
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      <author>Lee Kim, Hyun-Sook</author>
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      <title>Fundamentos de marketing</title>
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      <link>https://discovery.upeu.edu.pe/Record/25096</link>
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      <author>Hernández Garnica, Clotilde</author>
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      <title>Fundamentos de marketing</title>
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      <link>https://discovery.upeu.edu.pe/Record/2510</link>
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      <author>Stanton, William J.</author>
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      <title>Publicidad social : comunicación estratégica para el desarrollo</title>
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      <link>https://discovery.upeu.edu.pe/Record/25460</link>
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      <title>Fundamentos de marketing</title>
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      <link>https://discovery.upeu.edu.pe/Record/25885</link>
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      <author>Santesmases Mestre, Miguel</author>
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      <title>Microeconomía para directivos : aplicación de conceptos a la gestión</title>
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      <link>https://discovery.upeu.edu.pe/Record/26202</link>
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      <author>Navarro, Peter</author>
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      <title>Caótica : administración y marketing en tiempos de caos</title>
      <pubDate>Fri, 01 Jan 2010 09:19:21 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/27083</link>
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      <author>Kotler, Philip</author>
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      <title>La disciplina de los líderes del mercado : no trate de ser el mejor en todo.su empresa podría fracasar</title>
      <pubDate>Thu, 01 Jan 2004 09:19:21 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/27088</link>
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      <author>Treacy , Michael</author>
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      <title>Investigación de mercados para pymes y empresas que recién empiezan</title>
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      <link>https://discovery.upeu.edu.pe/Record/27114</link>
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      <author>García Vega, Emilio</author>
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      <title>Pop : gráfica en punto de venta</title>
      <pubDate>Tue, 01 Jan 2008 09:19:21 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/27152</link>
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      <title>Neuromarketing cerebrando negocios y servicios</title>
      <pubDate>Fri, 01 Jan 2010 09:19:21 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/27158</link>
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      <author>Malfitano Cayuela, Oscar</author>
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      <title>Investigación de mercados : enfoque práctico</title>
      <pubDate>Sat, 01 Jan 2011 09:19:21 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/27168</link>
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      <title>Marketing en empresas de servicios</title>
      <pubDate>Tue, 01 Jan 2008 09:19:21 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/27223</link>
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      <author>De Andrés Ferrando, José María</author>
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      <title>Marketing con facebook</title>
      <pubDate>Sat, 01 Jan 2011 09:19:21 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/27314</link>
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      <author>Zarrella, Dan</author>
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      <title>Marketing : enfoque América Latina. El marketing científico aplicado a Latinoamérica</title>
      <pubDate>Fri, 01 Jan 2010 09:19:21 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/27509</link>
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      <title>Ética en los negocios : conceptos y casos</title>
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      <link>https://discovery.upeu.edu.pe/Record/27728</link>
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    <item>
      <title>Fundamentos de marketing</title>
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      <link>https://discovery.upeu.edu.pe/Record/2794</link>
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      <author>Jobber, David</author>
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      <title>Investigación de mercados</title>
      <pubDate>Wed, 01 Jan 2014 09:19:21 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/2795</link>
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      <author>Alarcón del Amo, María del Carmen</author>
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      <title>Disposición y venta de productos</title>
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      <link>https://discovery.upeu.edu.pe/Record/28105</link>
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      <author>Frutos Sastre, María Jesús</author>
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      <pubDate>Sat, 01 Jan 2011 09:19:21 -0500</pubDate>
      <link>https://discovery.upeu.edu.pe/Record/28145</link>
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      <link>https://discovery.upeu.edu.pe/Record/28263</link>
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