Tópico: scale
Tópico: brand value
Autor: Cruz Tarrillo, Jose Joel
- Influence of Brand Personality on Tourist Behavior in Peruvian Destinations: The Mediating Role of Experience, Authenticity, and Trust
- Destination Image and Brand Value as Predictors of Tourist Behavior: Happiness as a Mediating Link
- Psychometric evaluation of the tourist behavior scale: Insights from Peruvian tourists
- Design and validation of the Brand Personality Scale in Tourist Destinations
Autor: Diaz Saavedra, Robin Alexander
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- Design and validation of the Brand Personality Scale in Tourist Destinations
- Psychometric evaluation of the tourist behavior scale: Insights from Peruvian tourists
- Strategies for territorial tourism planning in natural protected areas (NPAs): Alto Mayo Protected Forest (BPAM), Peru
- The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets
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- Design and validation of the scale for the adoption of artificial intelligence in the online shopping experience of Peruvian consumers
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