Tópico: brand value
Tópico: tourism
Autor: Cruz Tarrillo, Jose Joel
Autor: Cruz Lizana, Eduar
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Ejemplares similares: Destination Image and Brand Value as Predictors of Tourist Behavior: Happiness as a Mediating Link
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- Personality and image as predictors of the intention to revisit and recommend tourist destinations
- Design and validation of the Brand Personality Scale in Tourist Destinations
- Psychometric evaluation of the tourist behavior scale: Insights from Peruvian tourists
- The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets
- Strategies for territorial tourism planning in natural protected areas (NPAs): Alto Mayo Protected Forest (BPAM), Peru