Tópico: Consumer Behavior and Marketing Influence
- Promoción y Publicidad: Impacto en la Adquisición de Medicamentos por Parte de los Usuarios en Farmacias: Un Análisis de Revisión
- Impacto del valor de marca en la intención de compra: un análisis diferenciado por sexo y edad en Ceramics Import
- Influencia de las promociones y descuentos en la intención de compra de los clientes de Seduction Boutique, Juliaca – 2026
- Uso de billeteras digitales y gastos personales en estudiantes de Ingeniería Ambiental
Tópico: Peruvian consumers
- Evaluating the Ethical Beliefs of the Peruvian Consumer After the COVID-19 Pandemic: An Approach from the Perspective of Green Consumption Orientation and Green Purchasing Intention
- Do we choose an eco-friendly product to build a sustainable future? The role of brand authenticity on willingness to pay more, sustainability consciousness, and green purchase intention
- Consumer Behavior Toward Andean Grains Among Young Peruvian Adults: Purchase Patterns, Motivations, and Barriers Across Cultural Contexts
Autor: Cruz Tarrillo, Jose Joel
Autor: Dany Yudet Millones-Liza
- Evaluating the Ethical Beliefs of the Peruvian Consumer After the COVID-19 Pandemic: An Approach from the Perspective of Green Consumption Orientation and Green Purchasing Intention
- Consumer Behavior Toward Andean Grains Among Young Peruvian Adults: Purchase Patterns, Motivations, and Barriers Across Cultural Contexts
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- Design and validation of the Brand Personality Scale in Tourist Destinations
- The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective
- The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets
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- Design and validation of the Brand Personality Scale in Tourist Destinations
- Moderating effect of gender on the relationship between social media use and entrepreneurial intention among university students in Peru
- The Entrepreneurial Ecosystem in the Eastern Cone of Lima as a Predictor of Competitiveness and Sustainable Development
- Investigating the impact of internship courses and entrepreneurship principles on the entrepreneurial intention of agricultural students