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Do we choose an eco-friendly product to build a sustainable future? The role of brand authenticity on willingness to pay more, sustainability consciousness, and green purchase inte... por Luis Caceres Polloyqueri, Kely Quispe-Ventura, Israel Fernández-Mallma, Miluska Villar-Guevara
Publicado 2026Enlace permanente (DOI o Handle)
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Materias Relacionadas
Consumer Behavior in Brand Consumption and Identification
Environmental Sustainability in Business
Peruvian consumers
Sustainable Supply Chain Management
brand authenticity
consumer behavior
green consumers
green purchase intention
sustainability awareness
sustainable consumption
sustainable products
willingness to pay premium